Biena
Latest round
- Series B
Last raised
- Aug 2019
Total raised
- $8M
Investors
- 4
About Biena
Biena, LLC was founded in 2012 and is headquartered in Boston, US. The company focuses on producing healthy snacks made from chickpeas and edamame. Poorvi Patodia, the founder and CEO, has a history of developing innovative food products and leads the company in its mission.Biena Snacks specializes in producing healthy, plant-based snack options, primarily focusing on crispy roasted chickpeas and edamame. Their core offerings include a variety of flavors of roasted chickpeas and edamame, crafted using simple ingredients and enhanced with avocado oil, which caters to consumers seeking nutritious alternatives to traditional snacks. The company emphasizes high protein content, with their roasted chickpeas containing 13 grams of protein per serving. Biena Snacks aims to fill the gap in the market for snack foods that are both enjoyable and nutritionally beneficial, targeting health-conscious consumers across the United States.Biena Snacks generates revenue primarily through direct sales of its products to consumers and partnerships with retailers. The transaction structure includes one-time purchases of individual snack products, as well as potential volume sales through wholesale arrangements with grocery chains and health food stores. Their flagship products include the roasted chickpeas and edamame, which are sold in various flavor profiles to appeal to diverse consumer tastes. Pricing is structured to reflect the premium quality of the snacks while remaining competitive within the health food segment. Customers can enjoy free shipping on orders over USD 40, which incentivizes larger purchases and enhances customer loyalty. The company is currently designing new flavors and product lines, with potential launches targeted for late 2021. Additionally, Biena aims to enter new geographic markets, specifically targeting the West Coast and Southeast regions of the United States, with plans to establish a presence in these areas by 2022. This strategic expansion will enable Biena to reach a broader audience and enhance its brand visibility.
Who invested in Biena
4 investors across 2 rounds
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Questions about Biena
Who invested in Biena?
Biena has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Biena raised?
Biena has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Biena last raise money?
Biena's most recent round on record is a Series B, in Aug 2019.
What does Biena do?
Biena, LLC was founded in 2012 and is headquartered in Boston, US.
Where is Biena headquartered?
Biena is headquartered in Boston, US.
Which VCs invest in companies like Biena?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back food companies at Biena's stage. Their profiles are linked below.
VCs backing food startups at Series B
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