BFF Financial Services

Founded in 2019 in Vincennes, France, BFF Financial Services SAS specializes in financial services for teenagers. The company was co-founded by Benoit Grassin, Caroline Menager, and Nicolas Klein. In July 2022, it was acquired by GoHenry Limited, enabling GoHenry to expand its user base and accelerate growth in Europe.Pixpay offers a unique financial solution specifically designed for adolescents, featuring a prepaid payment card and a corresponding mobile application. The core product is a prepaid payment card tailored for teenagers, which enables them to manage their pocket money independently while allowing parents to maintain oversight through an intuitive app. This solution addresses the challenges of financial education for young users, promoting responsible spending and saving habits in a secure environment. Additionally, the app provides parental controls, enabling parents to set spending limits, monitor transactions, and even assign tasks for financial rewards.The revenue model of Pixpay is primarily based on transactional fees associated with the use of its prepaid payment cards and the subscription-based nature of its services. Customers, primarily families with teenagers, engage with the platform by subscribing to its offerings, which may include features such as instant money transfers, customizable spending limits, and parental controls. The pricing structure is designed to cater to the needs of families, with various plans that reflect the features and functionalities available through the app and card. By streamlining the payment process and encouraging financial literacy, Pixpay establishes a direct-to-consumer relationship, allowing for recurring revenue through subscription renewals.Following the acquisition by GoHenry Limited in July 2022, which enhances its capability to grow in the European market, BFF Financial Services SAS plans to introduce additional features to its existing financial products aimed at enhancing user experience. The company is also focusing on expanding its geographical reach, targeting new markets across Europe with specific plans to launch tailored services by 2024.000 mn will be utilized to support product development and facilitate this expansion.

1. Series A

   Sep 9, 2020

   Amount

   $5.9M

   Investors

   Locked

2. Seed

   Jun 4, 2019

   Amount

   $3.4M

   Investors

   Locked