betterhood
Latest round
- Seed
Last raised
- Sep 2026
Total raised
- $1.7M
Investors
- 2
About betterhood
betterhood is an Indian company that focuses on preventive pain-care solutions, offering ergonomic products designed to alleviate discomfort caused by various musculoskeletal issues, enhancing recovery and quality of life for its consumers. Founded in 2024, betterhood operates from Bengaluru, India. The company was co-founded by Vikram Kadam and Neha Zade.Their core offerings include a range of ergonomic solutions such as pain relief lotions, recovery sprays, orthotic insoles, and supportive cushions tailored to address various musculoskeletal issues, including back, neck, shoulder, and knee pain. These products aim to alleviate discomfort caused by poor posture, repetitive strain injuries, insufficient recovery, and chronic stress. The company primarily targets consumers suffering from chronic pain conditions, encompassing a wide demographic, including office workers, active individuals, and those facing age-related issues. betterhood India’s products are available in multiple geographical markets, with a focus on urban areas across India. betterhood India operates on a direct-to-consumer sales model, facilitating transactions primarily through their online platform. Customers can purchase individual products or take advantage of promotional offers, such as a flat 10% discount on their first order using a specific code. The product pricing reflects competitive positioning within the sector, with items such as the Magnesium Body Lotion and various orthopedic supports ranging in price from approximately INR 349 to INR 999. This pricing strategy is designed to attract both new customers and retain loyal users, driving repeat purchases and enhancing customer lifetime value. The company’s revenue generation is bolstered by a growing customer base, which includes over 30,000 satisfied users, along with partnerships that may enhance product distribution and visibility in the market. Upcoming products are in the design phase, aimed at enhancing their current offerings, while geographic expansion plans target additional urban markets within India by the end of 2027.
Who invested in betterhood
2 investors across 2 rounds
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Questions about betterhood
Who invested in betterhood?
betterhood has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has betterhood raised?
betterhood has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did betterhood last raise money?
betterhood's most recent round on record is a Seed, in Sep 2026.
What does betterhood do?
betterhood is an Indian company that focuses on preventive pain-care solutions, offering ergonomic products designed to alleviate discomfort caused by various musculoskeletal issues, enhancing recovery and quality of life for its consumers.
Where is betterhood headquartered?
betterhood is headquartered in Bangalore, India.
Which VCs invest in companies like betterhood?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back medical devices & equipment companies at betterhood's stage. Their profiles are linked below.
VCs backing medical devices & equipment startups at Seed
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