Beijing Ruangao Technology Co.
Latest round
- Series A
Last raised
- Jul 2015
Total raised
- Undisclosed
Investors
- 3
About Beijing Ruangao Technology Co.
, Ltd is focused on creating innovative advertising solutions. The company has engaged in two significant deals, with the most recent occurring on May 16, 2016, when it listed on the New Third Board (NEEQ) in Beijing, China.RuanGao operates a sophisticated Private Marketplace (PMP) advertising trading platform that caters to both medium-sized media outlets and advertisers. Their core offering includes customized advertising systems designed for large media organizations, enabling them to establish their own PMP trading platforms. This service is complemented by RuanGao's extensive operational experience in programmatic monetization, which assists media partners in effectively generating revenue from their ad inventory.com, Alibaba, Meituan, Alipay, and Ctrip, while also serving hundreds of well-known media entities such as Mango TV and Netease Music.RuanGao's revenue model is primarily driven by transactions that occur within its PMP advertising ecosystem, leveraging its extensive network of advertisers and media partners. The company generates revenue through partnerships and collaborations that facilitate programmatic advertising, delivering significant value to its clients by optimizing ad placements across various digital platforms. While specific pricing details are not disclosed, the revenue structure involves transaction-based fees or commissions associated with ad placements on the platform. RuanGao's business model supports a B2B approach, aligning media publishers with advertisers in a mutually beneficial framework that maximizes ad effectiveness and programmatic revenue.Moving forward, RuanGao plans to enhance its advertising platform by introducing new products aimed at expanding its service offerings in 2023. The company is also targeting expansion into international markets, particularly in Southeast Asia, with plans to establish a presence by the end of 2024.
Who invested in Beijing Ruangao Technology Co.
3 investors across 1 round
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Funding rounds
Series A
Jul 29, 2015
Amount
Undisclosed
Investors
Questions about Beijing Ruangao Technology Co.
Who invested in Beijing Ruangao Technology Co.?
Beijing Ruangao Technology Co. has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Beijing Ruangao Technology Co. raised?
Beijing Ruangao Technology Co. has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Beijing Ruangao Technology Co. last raise money?
Beijing Ruangao Technology Co.'s most recent round on record is a Series A, in Jul 2015.
What does Beijing Ruangao Technology Co. do?
, Ltd is focused on creating innovative advertising solutions.
Where is Beijing Ruangao Technology Co. headquartered?
Beijing Ruangao Technology Co. is headquartered in Beijing, China.
Which VCs invest in companies like Beijing Ruangao Technology Co.?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back internet companies at Beijing Ruangao Technology Co.'s stage. Their profiles are linked below.
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