Balihoo
Latest round
- Series D
Last raised
- Aug 2013
Total raised
- $21M
Investors
- 4
About Balihoo
Balihoo is a marketing company that focuses on providing advanced audience engagement and data analytics solutions. Founded in 2004 in New York, US, the company has successfully completed 11 deals, with the most recent deal occurring on June 19, 2023.00 mn, was propelled by OpenView Venture Partners.Big Village's primary offerings are centered around innovative solutions that cater to the needs of market research, audience engagement, and data analytics. The company provides a suite of tools designed to facilitate the efficient collection and analysis of audience insights, enabling brands to make informed decisions based on comprehensive data. Key products include proprietary platforms that aggregate consumer behavior data and advanced analytics services that help clients understand market trends and consumer preferences. These products aim to resolve challenges related to audience targeting and engagement, offering businesses the ability to refine their marketing strategies effectively.Big Village generates revenue through a combination of subscription services and project-based contracts with its clients. The company’s business model often involves long-term partnerships with its clientele, where clients subscribe to access the analytics platforms and data services on an annual basis. Revenue transactions typically include fees for specific projects that require customized data analysis or audience insights, alongside ongoing subscription fees for continued access to proprietary tools and dashboards. Flagship products are positioned as premium offerings within their service suite, with pricing tiers structured to accommodate various client needs and project scopes.The recent acquisition of Balihoo by Insticator, Inc. on June 19, 2023, aims to enhance Insticator's position within the ad tech industry. As part of the growth strategy, Balihoo will focus on developing new products tailored to evolving market demands and expanding its reach into international markets, particularly in Europe and Asia-Pacific.00 mn, which will be allocated toward product innovation and market expansion initiatives.
Who invested in Balihoo
4 investors across 6 rounds
See all investors in Balihoo
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Questions about Balihoo
Who invested in Balihoo?
Balihoo has 4 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Balihoo raised?
Balihoo has raised 6 venture rounds. Sign up free to see how much each round raised and the total.
When did Balihoo last raise money?
Balihoo's most recent round on record is a Series D, in Aug 2013.
What does Balihoo do?
Balihoo is a marketing company that focuses on providing advanced audience engagement and data analytics solutions.
Where is Balihoo headquartered?
Balihoo is headquartered in New York, US.
Which VCs invest in companies like Balihoo?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Balihoo's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series D
Raising like Balihoo? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.