Automated Insights

SoftwareSeries BDurham, USautomatedinsights.com

Latest round

Series B

Last raised

Jun 2014

Total raised

$6.8M

Investors

8

About Automated Insights

Automated Insights, Inc.Founded in 2007 and headquartered in Durham, US, Automated Insights operates under the Stats Perform division. The company focuses on delivering automated sports narratives and has undergone strategic pivots to enhance its AI capabilities. In February 2015, STATS LLC acquired the company for USD 80 mn, consolidating its position in the market.Automated Insights, a division of Stats Perform, specializes in generating automated, contextual sports narratives derived from an extensive database, notably featuring Opta's rich sports data. The company's core offerings focus on delivering actionable insights through generative AI capabilities, which create readable narratives for sports storytelling and betting. These narratives range from long-form game reports and live milestone updates to concise player performance facts, aimed at enhancing the betting experience and enriching fan engagement. Automated Insights serves a diverse clientele that includes sports media organizations, betting companies, and content distributors across various global markets, including North America, Europe, and Asia.Automated Insights generates revenue primarily through subscriptions and partnerships with sports media and betting companies, leveraging its automated storytelling tools to enhance content delivery and fan interaction. Clients typically engage in contract agreements for access to the company's services, which include flexible deployment options and real-time insights designed to fit specific media needs. For instance, a sports media outlet might subscribe to receive live updates and narratives during matches, facilitating enhanced commentary and audience engagement. The pricing structure is tailored to the specific needs of clients, depending on the scope of services required, such as the frequency of updates and the range of sports covered.Automated Insights aims to expand its product offerings and market reach in the coming years. The company is in the process of developing new automated storytelling tools designed for emerging markets, specifically targeting Asia and Europe by 2025.

Who invested in Automated Insights

8 investors across 2 rounds

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Funding rounds

  1. Series B

    Jun 30, 2014

    Amount

    $5.5M

    Investors

    Locked

  2. Series A

    Aug 5, 2010

    Amount

    $1.3M

    Investors

    Locked

Questions about Automated Insights

Who invested in Automated Insights?

Automated Insights has 8 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Automated Insights raised?

Automated Insights has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did Automated Insights last raise money?

Automated Insights's most recent round on record is a Series B, in Jun 2014.

What does Automated Insights do?

Automated Insights is a software company.

Where is Automated Insights headquartered?

Automated Insights is headquartered in Durham, US.

Which VCs invest in companies like Automated Insights?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Automated Insights's stage. Their profiles are linked below.

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