Authena

Founded in 2018, Authena AG operates in Zug, Switzerland, focusing on product authentication solutions.Authena's primary offerings focus on product authentication and brand traceability through a robust technology framework that integrates blockchain security with IoT devices. Their flagship products include Authena Shield™ and Authena L1VE™, which enable real-time tracking and verification of product authenticity across various industries, including pharmaceuticals, fragrances, and cosmetics, and food and beverages. The solutions are designed to address challenges related to counterfeiting, product diversion, and transparency in supply chains, thereby enhancing consumer trust and brand integrity. Authena's technology allows brands to interact with their products through an app or direct NFC connection, providing end-users with immediate access to product history, characteristics, and sustainability certifications.Authena's revenue model is primarily structured around B2B partnerships and direct-to-consumer transactions. The company generates income through the sale of its proprietary technologies, such as Authena Shield™ and Authena L1VE™, which are offered to brands and manufacturers seeking to protect their products and enhance supply chain transparency. Revenue is derived from subscription services that provide ongoing access to their digital portals for product verification and analytics, as well as from one-time fees associated with the implementation of their authentication systems. Clients engage with Authena to integrate these technologies into their existing operations, thus facilitating transactions where brands can authenticate products for consumers through their offerings. The company plans to introduce new products aimed at enhancing its existing offerings and is targeting expansion into new geographical markets, including select regions in Asia and North America, by the end of 2023.

1. Seed

   Sep 17, 2021

   Amount

   $2.5M

   Investors

   Locked