Aura Smart Air

Aura Smart Air Ltd.Founded in 2018, Aura Smart Air Ltd. develops innovative air quality solutions, primarily through its flagship product, Aura Air. The company is headquartered in Israel. The founders, Aviad Shnaiderman and Eldar Shnaiderman, have a background in technology and entrepreneurship.Aura Air specializes in innovative air quality management solutions, primarily through its flagship product, the Aura Air device, and its compact version, the Aura Air Mini. These devices utilize advanced smart sensors and a four-stage purification process that adapts to various indoor environments, enabling real-time monitoring and analysis of air quality. Aura Air’s technology focuses on providing customized insights to help users manage their indoor air quality with minimal effort, addressing concerns related to pollutants and allergens. The primary customer base includes residential users, educational institutions, transportation hubs, and government facilities looking to enhance indoor air quality.The revenue structure for Aura Air is driven by direct-to-consumer sales of its products, such as the Aura Air and Aura Air Mini, which are positioned as essential tools for maintaining healthy indoor environments. Customers typically engage with the company through direct purchases or subscriptions for ongoing services related to air quality monitoring and analytics. The pricing strategy is structured to accommodate a range of clients, from individual consumers to institutional partners. Notably, Aura Air emphasizes the importance of scalable air quality solutions, suggesting that larger entities may enter into partnerships that facilitate bulk purchases or service contracts.25 mn, the company plans to focus on expanding its product lineup with new versions of its air quality devices. The company also aims to enter new markets, possibly targeting regions in Asia and expanding its presence in North America and Europe by 2023.

1. Series A

   Aug 5, 2020

   Amount

   $0.3M

   Investors

   Locked