ASIAN BRIDGE

Established in April 2010, ASIAN BRIDGE INC. carries out cross-border EC service using cloud-type overseas sales system, cross-border EC one-stop service that consistently performs FDA application, trade, fulfillment, marketing support for cross-border EC, cross-border EC Support for offline sales in the country concerned and rebranding business. In 2010, Asian Bridge Inc. was established and started consulting business to support Japanese companies expanding into Taiwan. In the next year it established a branch in Taiwan. In 2016, it started overseas EC support service. In 2017, it built the current business scheme where clients do mail order without establishing a company in Taiwan. In 2019, the company established a Thai subsidiary and started selling "bamb" as a SaaS tool for customers. The key to expanding overseas, is understanding language and business practices. At Asian Bridge, 90% of the overseas staff it sells to are made up of locally hired human resources. The overseas staff team is made up of "selling specialists" who have experience working as store sales staff and advertising agencies. Overseas staff who can speak Japanese will be in charge of business negotiations with clients, so the company will respond smoothly. Asian Bridge will investigate the market size and competition of products sold at overseas expansion destinations and formulate a short-term income and expenditure plan. It formulates an annual sales plan at the company's website, EC mall, and physical stores, which are potential sales destinations. It calculates all costs related to overseas expansion such as logistics, trade, and call center support, which are indispensable for export. Asian Bridge proposes designs that convey the attractiveness of products to consumers, taking into account the strengths and characteristics of products derived from market research, consumer needs, and the situation of competitors. While following the success stories in Japan, it aims to maximize the profits of our clients by conducting A / B tests that flexibly match the tastes of consumers who are expanding overseas. After fully understanding the characteristics and attractiveness of the product, Asian Bridge will propose the "best-selling" method of communication at overseas expansion destinations. The director, advertising staff, and production staff form a strategic team to thoroughly perform A / B testing of EC landing pages, copywriting, and advertising banners. Asian Bridge carries out PR development by making full use of TV, radio, magazines, etc. even at overseas expansion destinations. It is possible to invite the media to hold an event appointed by an entertainer at a store that handles products to improve the brand image. Asian Bridge carries out media buying and casting at an appropriate unit price based on past transaction performance. In Asian countries, the credibility of product introductions on EC landing pages is the key to success. Asian Bridge will carry out online promotion that will not feel uncomfortable in a series of examination stages, and the client will want to purchase it with confidence and use it with peace of mind on a regular basis. Depending on the client's budget, Asian Bridge carries out web-based advertising or affiliate advertising. The first thing to do to improve communication with the end user after the first contact is CRM (Customer Relationship Management System) analysis. It means analyzing customer attributes, making hypotheses about reasons for withdrawal, and consider action plans. In some cases, some end users have contact with the product once on the EC landing page, but leave the site without making a purchase. Asian Bridge will continue to keep in touch with customers who have left the company through SNS and chatbots, and deliver the necessary information at the right time. End users have the greatest chance of becoming a fan when the product arrives at home. After that, in order to deepen the love for the brand and the understanding of the product, Asian Bridge will attach letters and free samples to the package of the product. In addition, Asian Bridge will regularly promote repeats, such as sending step mails after a certain period of time has passed after purchase. In Asian countries, there are a certain number of customers who want to actually pick up a product instead of buying it online. Asian Bridge concludes contracts with stores overseas and supports sales (wholesale) at stores. Since Asian Bridge does business directly with the store, it does not have an intermediary. Therefore, it can provide financial benefits to clients. It is not difficult to sell your own products at overseas EC malls, but it is not easy to establish operations and increase sales. At Asian Bridge, the EC mall team continuously communicates and negotiates with the person in charge on the EC mall side. Based on the latest information, it can contribute to the profit expansion of clients by implementing timely campaign measures and purchasing advertising space with good cost performance. When developing a new product that meets the needs of overseas expansion destinations, Japanese standards may not meet the cost and logistics aspects. In that case, Asian Bridge can introduce the production factory and switch the production to the site. Asian Bridge will realize production that keeps the quality of products by introducing only carefully selected production factories. Experienced staff are practicing personalized response to each customer's situation. Asian Bridge also regularly exchanges information between clients and call center staff who can speak Japanese. Asian Bridge proposes better products and services based on the voices of end users, which leads to flexible customer support. Asian Bridge's experienced overseas expansion staff will provide detailed support from export to import for the preparation and procedures of various documents. Asian Bridge will investigate the laws of each country and regulations such as trade and pharmaceutical affairs, and build a system to trade with confidence based on the latest information. All the staff at the overseas expansion destination will handle import customs clearance, and Asian Bridge will surely deliver it to the Asian Bridge warehouse at the overseas expansion destination. Experienced overseas expansion staff will flexibly handle shipping arrangements to a large number of sales channels. Asian Bridge manages inventory information with a centralized system and approach to maintain proper inventory while monitoring inventory volume. By using the "repeat-type overseas sales system for bamb D2C" developed by Asian Bridge, it can realize repeat-type mail orders with local inventory and cooperate with local EC malls and wholesalers that cannot open stores without a local subsidiary.

1. Series A

   Jun 5, 2018

   Amount

   $2.7M

   Investors

   Locked