Armaurto
Latest round
- Seed
Last raised
- Oct 2020
Total raised
- $0.4M
Investors
- 2
About Armaurto
Armaurto Limited is dedicated to creating protective apparel specifically designed for outdoor sports. Founded in 2015 in Exeter, UK, the company has navigated the market strategically with a focus on innovation in protective gear.Armaurto specializes in the development and manufacturing of advanced protective apparel designed for various outdoor sports, notably cycling and skiing. Their primary product offerings include impact-protective baselayers, jackets, bib shorts, knee protectors, and arm protectors, all engineered with materials that provide both impact and abrasion protection. The apparel employs a unique combination of ARMA energy-absorbing materials and abrasion-resistant fabrics to minimize injuries from crashes and falls. The target customer base includes professional athletes, particularly in cycling and snow sports, as well as recreational users seeking enhanced safety during their activities.Armaurto generates revenue through direct sales to consumers and partnerships with professional sports teams and retailers. The company’s business model predominantly focuses on direct-to-consumer sales facilitated through its online platform, along with strategic collaborations with cycling and skiing teams for bulk purchases of their protective gear. Revenue transactions typically occur via one-time purchases of individual products, with flagship offerings such as the VIPAR v3 Bib Shorts and Arm Protectors being key revenue drivers. Pricing strategies reflect the premium nature of their products, aligning with the high-performance market segment, ensuring customer access to innovative protection solutions while enhancing the company's profitability. The company aims to expand into new markets, particularly focusing on the European and North American regions, with a targeted launch of new apparel in the upcoming year.
Who invested in Armaurto
2 investors across 1 round
See all investors in Armaurto
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Funding rounds
Seed
Oct 19, 2020
Amount
$0.4M
Investors
Questions about Armaurto
Who invested in Armaurto?
Armaurto has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Armaurto raised?
Armaurto has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Armaurto last raise money?
Armaurto's most recent round on record is a Seed, in Oct 2020.
What does Armaurto do?
Armaurto Limited is dedicated to creating protective apparel specifically designed for outdoor sports.
Where is Armaurto headquartered?
Armaurto is headquartered in Exeter, UK.
Which VCs invest in companies like Armaurto?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Balderton Capital back consumer products companies at Armaurto's stage. Their profiles are linked below.
VCs backing consumer products startups at Seed
Raising like Armaurto? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.