Apture
Latest round
- Series A
Last raised
- Mar 2009
Total raised
- $4.1M
Investors
- 1
About Apture
Founded in 2007, Apture operates out of San Francisco, US, specializing in multimedia enhancement for web content. The company achieved a significant milestone in November 2011 when it was acquired by Google for an undisclosed sum.Apture's core offerings revolve around transforming traditional web pages into dynamic, interactive multimedia experiences. Their flagship product enhances web content by integrating audio, video, and rich media elements, allowing users to engage more deeply with the information presented. This innovation caters to a diverse clientele, including media companies, educational institutions, and businesses looking to enrich their online presence. By enhancing over a billion web pages since its inception in 2007, Apture has established a significant user base across various sectors, enabling end-users to better visualize and understand complex ideas.Apture generates revenue through partnerships and direct integrations with businesses that utilize their multimedia enhancement tools. The typical transaction structure involves subscription-based models, where clients pay for access to Apture's suite of products and services. These subscriptions can vary based on the scale of usage and the specific features required by the client. Apture's services are designed to cater to both B2B and B2C markets, allowing firms to enhance their websites and digital platforms for consumers.Post-acquisition by Google in November 2011, Apture's future growth strategy focuses on further developing its multimedia tools and seeking new partnerships to expand its market reach. The company plans to enhance its product offerings significantly, aiming to introduce new features that leverage Google's technologies to improve user engagement. Additionally, Apture is targeting expansion into Asian markets, particularly in Japan and South Korea, by 2023, to tap into the growing demand for interactive content solutions.
Who invested in Apture
1 investor across 1 round
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Funding rounds
Series A
Mar 17, 2009
Amount
$4.1M
Investors
Questions about Apture
Who invested in Apture?
Apture has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Apture raised?
Apture has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Apture last raise money?
Apture's most recent round on record is a Series A, in Mar 2009.
What does Apture do?
Founded in 2007, Apture operates out of San Francisco, US, specializing in multimedia enhancement for web content.
Where is Apture headquartered?
Apture is headquartered in San Francisco, US.
Which VCs invest in companies like Apture?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Apture's stage. Their profiles are linked below.
VCs backing internet startups at Series A
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