Apptimize
Latest round
- Series B
Last raised
- Jul 2016
Total raised
- $19M
Investors
- 15
About Apptimize
Apptimize, Inc.Founded in 2013 and headquartered in San Francisco, US, Apptimize, Inc. is dedicated to mobile app optimization, facilitating A/B testing for improved user experiences. The company was acquired by Urban Airship, Inc. in August 2019, a strategic shift that bolstered its capabilities. The company was co-founded by Pieter Swarte and Rob Appel, both of whom have extensive backgrounds in technology and app development.Apptimize, Inc. provides a comprehensive mobile app optimization platform that includes A/B testing, analytics, and feature integration. Their solutions allow businesses to implement real-time data-driven decisions to enhance app performance and user engagement. This platform supports various digital channels, enabling tailored messaging and interactions across mobile, web, and other channels.Apptimize generates revenue through subscription-based models for its optimization services. Clients subscribe to different service tiers, gaining access to tools for campaign management, audience segmentation, and analytics. The pricing structure caters to both large enterprises and smaller businesses, ensuring scalability and a range of features to meet diverse client needs.Looking ahead, Apptimize, Inc. is focused on enhancing its product offerings, including the launch of new A/B testing tools aimed at expanding functionality by the end of 2023. The company plans to target new markets in Asia and Europe for expansion, seeking to establish a stronger presence in these regions by 2024.40 mn will support these initiatives, providing the resources needed to develop and launch these products effectively.
Who invested in Apptimize
15 investors across 3 rounds
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Questions about Apptimize
Who invested in Apptimize?
Apptimize has 15 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Apptimize raised?
Apptimize has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Apptimize last raise money?
Apptimize's most recent round on record is a Series B, in Jul 2016.
What does Apptimize do?
Apptimize is a software company.
Where is Apptimize headquartered?
Apptimize is headquartered in San Francisco, US.
Which VCs invest in companies like Apptimize?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Apptimize's stage. Their profiles are linked below.
VCs backing software startups at Series B
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