AppsFlyer
Latest round
- Series D
Last raised
- Nov 2020
Total raised
- $286M
Investors
- 10
About AppsFlyer
AppsFlyer Inc. is a marketing measurement and analytics company that provides businesses with tools for understanding customer behavior across digital channels.Founded in 2011 by Guy Grinapell, Lisa Zaythik, Oren Kaniel, and Reshef Mann, AppsFlyer Inc. is headquartered in San Francisco, US. The company specializes in mobile attribution and analytics, helping businesses track user engagement.AppsFlyer specializes in providing a comprehensive suite of marketing measurement and analytics solutions designed to empower businesses with actionable insights. Their core offerings include advanced mobile analytics, attribution modeling, deep linking technology, and fraud protection services. AppsFlyer enables clients to analyze user journeys across multiple channels, ensuring accurate tracking of customer interactions and optimizing marketing strategies accordingly. The company primarily serves a diverse clientele ranging from Fortune 500 companies to emerging startups, across various sectors, including gaming, retail, finance, and entertainment.AppsFlyer generates revenue through a subscription-based model, offering tiered pricing plans that cater to businesses of varying sizes and needs. Clients engage with the platform to access its suite of analytics tools and marketing solutions, paying based on usage, features selected, and the scale of their operations. The transaction structure typically involves annual or monthly subscriptions, where businesses pay for access to key products such as the marketing analytics suite and fraud protection services. These agreements often include performance metrics and reporting capabilities, enabling clients to track their marketing effectiveness and optimize their strategies in real time.AppsFlyer plans to expand its product offerings with new features designed to enhance user analytics and reporting capabilities. Specific release dates are under development.
Who invested in AppsFlyer
10 investors across 5 rounds
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Questions about AppsFlyer
Who invested in AppsFlyer?
AppsFlyer has 10 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has AppsFlyer raised?
AppsFlyer has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did AppsFlyer last raise money?
AppsFlyer's most recent round on record is a Series D, in Nov 2020.
What does AppsFlyer do?
AppsFlyer is a software company.
Where is AppsFlyer headquartered?
AppsFlyer is headquartered in San Francisco, US.
Which VCs invest in companies like AppsFlyer?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at AppsFlyer's stage. Their profiles are linked below.
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