AppLovin Corporation

Marketing/AdvertisingSeries APalo Alto, USapplovin.com

Latest round

Series A

Last raised

Aug 2018

Total raised

$404M

Investors

2

About AppLovin Corporation

Based in California, US, and founded in 2012, AppLovin Corporation enables developers to market, monetize, analyze and publish their apps. It was founded by its CEO, Adam Foroughi, and Vice President of Product, Andrew Karam, as a company that operates in the mobile gaming user acquisition and monetization space and eventually they expanded the company to offer a single, comprehensive platform that gives developers the ability to connect with consumers around the globe. In 2018, the company launched its own mobile gaming division, Lion Studios, which operates as a game publisher for game developers. While the company is headquartered in Palo Alto, US, it has expanded to 14 offices around the world, in cities including San Francisco, US, New York, US, Dublin, Ireland, Beijing, China, Tokyo, Japan, Seoul, Korea, and Berlin, Germany. AppLovin Corporation's main field of activity is online advertising in apps on mobile devices. The company offers AppDiscovery, the company's product that uses machine learning and predictive algorithms to help developers match their apps with the right users who want to download and engage with them, then deliver those users at scale. AppLovin also offers MAX, a technological platform that helps maximize the monetization and growth of the developers' mobile apps with in-app bidding. Through AppLovin's mobile gaming division, Lion Studios, AppLovin also publishes and finances games that are developed by game developers. As of February 2021, AppLovin Corporation plans to expand its global technology platform as it agrees to acquire Adjust, a global mobile app measurement and marketing company.

Who invested in AppLovin Corporation

2 investors across 2 rounds

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Funding rounds

  1. Series A

    Aug 15, 2018

    Amount

    $400M

    Investors

    Locked

  2. Angel

    Jun 1, 2012

    Amount

    $4M

    Investors

    Locked

Questions about AppLovin Corporation

Who invested in AppLovin Corporation?

AppLovin Corporation has 2 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has AppLovin Corporation raised?

AppLovin Corporation has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did AppLovin Corporation last raise money?

AppLovin Corporation's most recent round on record is a Series A, in Aug 2018.

What does AppLovin Corporation do?

Based in California, US, and founded in 2012, AppLovin Corporation enables developers to market, monetize, analyze and publish their apps.

Where is AppLovin Corporation headquartered?

AppLovin Corporation is headquartered in Palo Alto, US.

Which VCs invest in companies like AppLovin Corporation?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at AppLovin Corporation's stage. Their profiles are linked below.

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