AppBrilliance

AppBrilliance, Inc.Founded in 2015 and headquartered in Austin, Texas, AppBrilliance, Inc. focuses on payment processing innovations. The company was co-founded by C Smith, Dave Fruhling, and Sergio Ayestaran.AppBrilliance specializes in payment processing solutions, with its flagship offering being the MoneyAPI™, which facilitates real-time payments. This technology addresses the issue of broken payment flows that users frequently encounter, requiring them to exit a website or application to complete transactions via text messages, emails, or third-party apps. By leveraging AppBrilliance's patented technology, users can execute real-time payments seamlessly without leaving their current environment, thus simplifying the payment experience. The company's solutions are particularly targeted at businesses that require efficient, reliable payment methods, and they cater to a diverse client base across various industries, including retail and e-commerce, in markets such as the United States, Canada, and select regions in Europe.AppBrilliance generates revenue through transactional fees associated with the use of its MoneyAPI™ for real-time payments. The transaction structure is primarily B2B, where businesses integrate the MoneyAPI™ into their platforms, enabling end-users to make quick payments directly within their applications. This integration allows clients to retain customers by providing a seamless payment option that eliminates the need for external navigation. Revenue is accrued as businesses utilize the platform for their payment processing needs, benefiting from features such as instant fund availability and reduced chargebacks.In November 2023, AppBrilliance, Inc. This capital will be utilized to support the launch of new features within the MoneyAPI™ and expand operations into new markets across Europe by the end of 2024, aiming to significantly enhance their customer base and service offerings.

1. Seed

   Nov 11, 2020

   Amount

   $3M

   Investors

   Locked

2. Seed

   Apr 1, 2020

   Amount

   Undisclosed

   Investors

   Locked

3. Seed

   Dec 18, 2019

   Amount

   $1.5M

   Investors

   Locked