AllUnite
Latest round
- Series A
Last raised
- Nov 2014
Total raised
- $3.7M
Investors
- 2
About AllUnite
Established in 2013 and headquartered in Copenhagen, Denmark, AllUnite specializes in audience measurement technology. The company has maintained a consistent focus on its core mission without major pivots. Founders Esben Elmøe and Ian Price have a history in tech innovation.AllUnite specializes in advanced audience measurement solutions designed to provide real-time, granular analytics across various environments, including Out-Of-Home (OOH), malls, and transit settings. Their core offerings include traffic and impression analytics, footfall analysis, and customer path mapping, aimed at enhancing advertising effectiveness and optimizing retail environments. The technology employs state-of-the-art IoT equipment to gather data on traffic direction, visitor demographics, and movement patterns, facilitating data-driven decision-making for clients in advertising, retail, and transit sectors.AllUnite's revenue is generated through a combination of subscription and partnership models, providing its clients with access to their robust analytics platform. Clients, including media agencies and retail businesses, typically engage in annual contracts that grant them ongoing access to real-time data insights, thereby allowing for continuous optimization of their advertising and operational strategies. The company offers tailored solutions that may include specific pricing structures based on the volume of data processed or the range of services utilized. While exact pricing details for individual products or services are not disclosed, the firm's flagship offerings center on comprehensive analytics solutions that empower clients to improve their campaign results and enhance customer engagement through informed decision-making.Looking ahead, AllUnite is focused on expanding its product offerings and market presence. The company is currently designing new solutions aimed at enhancing its analytics capabilities, although specific release dates are not yet available. AllUnite plans to expand into new markets, particularly targeting regions in North America and Brazil by the end of 2025.
Who invested in AllUnite
2 investors across 1 round
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Funding rounds
Series A
Nov 18, 2014
Amount
$3.7M
Investors
Questions about AllUnite
Who invested in AllUnite?
AllUnite has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has AllUnite raised?
AllUnite has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did AllUnite last raise money?
AllUnite's most recent round on record is a Series A, in Nov 2014.
What does AllUnite do?
Established in 2013 and headquartered in Copenhagen, Denmark, AllUnite specializes in audience measurement technology.
Where is AllUnite headquartered?
AllUnite is headquartered in Copenhagen, Denmark.
Which VCs invest in companies like AllUnite?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Highland Europe back marketing/advertising companies at AllUnite's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series A
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