Allocadia Software

Allocadia Software Inc.Allocadia Software Inc. was founded in 2010 in Vancouver, Canada, and provides a comprehensive suite of marketing performance management solutions. The company was acquired by BrandMaker GmbH in July 2021, transitioning from a focus solely on its original offerings to integrating with BrandMaker’s broader solutions for marketing management. The founders, Katherine Berry and Kristine Steuart, have previously contributed to the growth of various technology companies.Uptempo, the brand under which Allocadia operates following its merger with BrandMaker and Hive9, provides advanced marketing performance management solutions.Uptempo generates revenue through a subscription-based model where clients engage through annual or multi-year agreements. This model ensures long-term partnerships and consistent support for its flagship products, which deliver comprehensive capabilities for managing marketing resources.Following the recent acquisition by BrandMaker GmbH, Allocadia aims to expand its product offerings in marketing management and broaden its market reach. The company plans to leverage the acquisition for product development initiatives, although specific upcoming products and their launch dates have not been disclosed. With the strategic support from BrandMaker, Allocadia intends to target new geographic regions within North America and Europe to enhance its customer base and service delivery. The rationale for the acquisition indicates a commitment to expanding its portfolio and enhancing overall marketing management solutions.

1. Series B

   Dec 2, 2015

   Amount

   $17M

   Investors

   Locked

2. Series A

   Jun 5, 2014

   Amount

   $6.4M

   Investors

   Locked

3. Seed

   Jan 30, 2013

   Amount

   $1M

   Investors

   Locked