Aisle50
Latest round
- Series A
Last raised
- Jul 2013
Total raised
- $2.6M
Investors
- 2
About Aisle50
Aisle50, Inc.Founded in 2011 and headquartered in Chicago, US, Aisle50 provides a platform that enhances grocery shopping by connecting consumers directly with local retailers. In February 2015, Origin Ventures sold its stake in Aisle50 to Groupon. Aisle50 specializes in providing a digital platform that connects consumers directly with local grocery retailers and producers. Their core product offerings focus on enhancing the shopping experience through personalized promotions and curated product selections tailored to individual preferences. This service addresses the consumer need for convenience and tailored marketing, facilitating a more efficient shopping experience that aligns with modern purchasing habits. Aisle50's platform serves a diverse client base, including local grocery chains and independent retailers, along with a wide range of end-users comprising health-conscious shoppers and those seeking to discover local products.Aisle50 generates revenue through a structured partnership model with grocery retailers, utilizing a combination of transaction fees and promotional placements. The typical transaction structure involves retailers offering exclusive deals and promotions to consumers via the Aisle50 platform, effectively driving customer traffic to their stores. Retailers benefit from increased foot traffic and sales, while Aisle50 collects a commission for facilitating these promotions. The pricing model is designed to be flexible, allowing retailers to choose from a range of promotional packages based on their specific marketing goals and customer engagement strategies.Looking forward, Aisle50 aims to expand its digital offerings with new products that enhance the consumer shopping experience, although specific details and release dates have not been disclosed. The company is focused on expanding into new urban markets across the United States to further support local retailers, with plans to reach these new regions by the end of 2023.60 mn from Series A will be allocated to support these product developments and market expansion initiatives.
Who invested in Aisle50
2 investors across 1 round
See all investors in Aisle50
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Funding rounds
Series A
Jul 3, 2013
Amount
$2.6M
Investors
Questions about Aisle50
Who invested in Aisle50?
Aisle50 has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Aisle50 raised?
Aisle50 has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Aisle50 last raise money?
Aisle50's most recent round on record is a Series A, in Jul 2013.
What does Aisle50 do?
Aisle50 is a internet company.
Where is Aisle50 headquartered?
Aisle50 is headquartered in Chicago, US.
Which VCs invest in companies like Aisle50?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Aisle50's stage. Their profiles are linked below.
VCs backing internet startups at Series A
Raising like Aisle50? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.