Affinio
Latest round
- Series B
Last raised
- Nov 2017
Total raised
- $14M
Investors
- 5
About Affinio
Affinio Inc.Founded in 2013 and headquartered in Halifax, Canada, Affinio Inc. specializes in audience intelligence through its data-driven platform. The company was acquired by NowVertical Group Inc. in October 2021 for CAD 9 million in cash and stock.Affinio's primary offering is its advanced audience intelligence platform, which combines sophisticated audience segmentation with in-depth insights into consumer interests and affinities. This platform empowers marketers to visualize and understand their target audiences at a granular level, allowing for the development of data-driven personas that enhance marketing strategies. By leveraging cultural insights, Affinio enables brands to foster meaningful connections with their ideal customers, identifying shared beliefs, interests, and lifestyles. The platform is designed to assist a diverse range of clients, including marketing teams, consultants, and agencies, in various industries globally, including North America and Europe.Affinio generates revenue primarily through subscription-based models for its audience intelligence platform. Clients in marketing and public relations sectors typically engage with a tiered pricing structure that aligns with their specific needs and usage levels. Transactions involve direct contracts where clients commit to annual or monthly subscriptions based on selected service tiers, providing varying degrees of access to the platform's features, including audience segmentation, influencer analytics, and reporting capabilities.Affinio's future growth strategy includes plans to enhance its platform with new features and services, although specific product launches and timelines have not been disclosed. The company aims to expand its reach into new markets, particularly in North America and Europe, leveraging the recent acquisition by NowVertical Group Inc. The CAD 9 million from the Trade Sale will be utilized to support these initiatives and further develop its audience intelligence capabilities.
Who invested in Affinio
5 investors across 3 rounds
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Questions about Affinio
Who invested in Affinio?
Affinio has 5 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Affinio raised?
Affinio has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Affinio last raise money?
Affinio's most recent round on record is a Series B, in Nov 2017.
What does Affinio do?
Affinio is a software company.
Where is Affinio headquartered?
Affinio is headquartered in Halifax, Canada.
Which VCs invest in companies like Affinio?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Affinio's stage. Their profiles are linked below.
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