AdYapper
Latest round
- Series A
Last raised
- Jul 2015
Total raised
- $5.7M
Investors
- 4
About AdYapper
AdYapper, Inc.Founded in 2013 in Chicago, US, AdYapper, Inc. specializes in performance advertising solutions.5 mn.AdYapper specializes in performance advertising solutions, focusing primarily on empowering media buyers through its innovative influence scoring tool. This proprietary tool enables clients to track, optimize, and enhance their programmatic campaigns efficiently. By utilizing a scorecard that identifies and filters out ineffective domains, AdYapper allows users to focus their efforts on high-performing media buys, ultimately improving campaign profitability. The platform integrates seamlessly with existing vendor systems, positioning it as a valuable asset for media planners, agencies, and advertisers.AdYapper generates revenue primarily through subscription-based models that offer access to its performance advertising tools. Clients engage with the platform on a partnership basis, utilizing its scorecard and analytics features to enhance their media buying strategies. The transactional structure typically involves monthly or annual subscription fees, providing users with the ability to optimize campaigns continuously. As a flagship service, AdYapper's influence scoring tool is central to its offering, driving value for clients by improving their return on investment (ROI) in digital advertising. The company is working on launching new features for its influence scoring tool to improve user experience and effectiveness. Moreover, it aims to penetrate additional international markets with a focus on increasing its presence in Europe and Asia by the end of 2023.
Who invested in AdYapper
4 investors across 2 rounds
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Questions about AdYapper
Who invested in AdYapper?
AdYapper has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has AdYapper raised?
AdYapper has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did AdYapper last raise money?
AdYapper's most recent round on record is a Series A, in Jul 2015.
What does AdYapper do?
AdYapper is a software company.
Where is AdYapper headquartered?
AdYapper is headquartered in Chicago, US.
Which VCs invest in companies like AdYapper?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at AdYapper's stage. Their profiles are linked below.
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