Adtriba
Latest round
- Seed
Last raised
- May 2016
Total raised
- $0.7M
Investors
- 2
About Adtriba
Founded in 2015, Adtriba GmbH is based in Hamburg, Germany, and focuses on delivering marketing analytics solutions. The company was founded by János Moldvay and Ludwig Ostrowski. As of June 2024, Adtriba was acquired by Funnel Operations AB, aiming to broaden its product offerings by integrating sophisticated marketing analytics capabilities.686 mn.Adtriba, now part of Funnel, offers a comprehensive suite of marketing measurement solutions designed to enhance the effectiveness of marketing strategies across various channels. Their core product, the Unified Marketing Measurement (UMM) solution, integrates advanced data collection and analysis capabilities through a centralized data hub. This platform leverages unique triangulation technology, combining marketing mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to provide actionable insights for businesses.Adtriba generates revenue primarily through a subscription-based model, providing businesses with access to its suite of advanced marketing analytics tools. Clients utilize the UMM solution through partnerships that allow for continuous access to the platform, including regular updates and enhancements. Various pricing plans tailored to different user needs ensure scalability and flexibility based on specific requirements.Following the recent acquisition on June 26, 2024, by Funnel Operations AB, Adtriba plans to expand its product offering by incorporating advanced marketing analytics. The company is focusing on designing new products, the specifics of which will be announced in the upcoming quarters. Additionally, Adtriba aims to penetrate new geographic regions, targeting markets in North America and Asia by late 2024.
Who invested in Adtriba
2 investors across 1 round
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Funding rounds
Seed
May 13, 2016
Amount
$0.7M
Investors
Questions about Adtriba
Who invested in Adtriba?
Adtriba has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Adtriba raised?
Adtriba has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Adtriba last raise money?
Adtriba's most recent round on record is a Seed, in May 2016.
What does Adtriba do?
Founded in 2015, Adtriba GmbH is based in Hamburg, Germany, and focuses on delivering marketing analytics solutions.
Where is Adtriba headquartered?
Adtriba is headquartered in Hamburg, Germany.
Which VCs invest in companies like Adtriba?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Balderton Capital and Sofinnova Partners back software companies at Adtriba's stage. Their profiles are linked below.
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