Adstrix
Latest round
- Seed
Last raised
- Sep 2013
Total raised
- $0.6M
Investors
- 1
About Adstrix
Founded in 2011 in Tamaqua, US, Adstrix operates a programmatic print exchange that facilitates transactions between advertisers and publishers. The company was co-founded by Guy Amos and Oded Nachshon.Adstrix's Programmatic Print Exchange provides a platform that enhances the buying and selling of print advertisements in newspapers and magazines throughout the United States. By utilizing Nielsen Scarborough data and other premium data sources, advertisers can effectively reach specific audiences with targeted advertising. The platform also features an automated bidding system that optimizes print media purchases in real-time, enabling advertisers to achieve cost-effective placements while reducing traditional media buying inefficiencies.Adstrix generates revenue by facilitating transactions on its programmatic print exchange platform. The model is based on automated bidding for print media placements, where advertisers can set budgets and maximum bids using CPM/eCPM metrics. Clients are charged on a per-transaction basis related to successful ad placements, which ensures that advertisers receive measurable results while publishers benefit from enhanced revenue opportunities. The company is also exploring opportunities to expand its services into new geographic regions, with specific targets yet to be determined. Recent strategic changes include Nielsen Innovate's divestiture of their stake in Adstrix, signaling a shift in shareholder dynamics.
Who invested in Adstrix
1 investor across 1 round
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Funding rounds
Seed
Sep 29, 2013
Amount
$0.6M
Investors
Questions about Adstrix
Who invested in Adstrix?
Adstrix has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Adstrix raised?
Adstrix has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Adstrix last raise money?
Adstrix's most recent round on record is a Seed, in Sep 2013.
What does Adstrix do?
Founded in 2011 in Tamaqua, US, Adstrix operates a programmatic print exchange that facilitates transactions between advertisers and publishers.
Where is Adstrix headquartered?
Adstrix is headquartered in Tamaqua, US.
Which VCs invest in companies like Adstrix?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Adstrix's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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