AdScale
Latest round
- Series C
Last raised
- May 2010
Total raised
- $6.2M
Investors
- 3
About AdScale
AdScale, founded in 2007 in Munich, Germany, operates as a digital advertising platform focused on yield management for publishers. The company was founded by Diederik Klaassen and Ron van der Lee, and Mati Ram currently serves as the CEO.AdScale offers a comprehensive digital advertising platform designed to optimize yield management for publishers across various channels, including Display, Video, and Mobile. The platform enables publishers to enhance their advertising inventory through mechanisms such as Private Deals and Private Auctions, utilizing Real-Time Advertising technologies. The company caters to a broad clientele of publishers and advertisers, ensuring brand safety and maximizing advertisement visibility.29 mn. The company's revenue model is transactional, involving partnerships with publishers and transactions with advertisers, primarily based on the visibility and engagement of displayed ads.AdScale plans to launch new products designed to enhance its digital advertising capabilities, although specific release dates have not been disclosed. The company is also looking to expand into additional markets, focusing on increasing its presence in Europe by 2025.15 mn from Series C will support these initiatives by enhancing product development and market expansion efforts.
Who invested in AdScale
3 investors across 2 rounds
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Questions about AdScale
Who invested in AdScale?
AdScale has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has AdScale raised?
AdScale has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did AdScale last raise money?
AdScale's most recent round on record is a Series C, in May 2010.
What does AdScale do?
AdScale, founded in 2007 in Munich, Germany, operates as a digital advertising platform focused on yield management for publishers.
Where is AdScale headquartered?
AdScale is headquartered in Munich, Germany.
Which VCs invest in companies like AdScale?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back internet companies at AdScale's stage. Their profiles are linked below.
VCs backing internet startups at Series C
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