AdoreMe
Latest round
- Series B
Last raised
- Jul 2013
Total raised
- $22M
Investors
- 9
About AdoreMe
AdoreMe, Inc.Founded in 2011 by Aditi Joshi, Gary Bravard, Morgan Hermand-Waiche, Romain Liot, and Senuri Weerawarna, AdoreMe, Inc. is headquartered in New York, US. The company primarily focuses on online sales of intimate apparel and has undergone strategic growth since its inception. In November 2022, it was agreed that Victoria’s Secret Stores Brand Management, Inc. would fully acquire AdoreMe, Inc. for USD 400 mn in cash, with additional cash dependent on AdoreMe's performance.Adore Me specializes in a diverse range of intimate apparel, including lingerie, bras, swimwear, and sleepwear, designed to cater to a variety of body types and preferences. The company's core offerings feature a wide selection of sizes, boasting an impressive 72 sizes that encompass A-G cup sizes and band sizes from 30 to 46. Their products aim to provide comfort and style for every customer, addressing the need for inclusivity and representation in the lingerie market. Adore Me targets a broad customer base, with end-users ranging from everyday consumers seeking functional yet stylish intimate wear to brides searching for bridal collections.Adore Me generates revenue primarily through a subscription-based model, offering customers a VIP membership that includes significant discounts on their first purchase and extended benefits in subsequent transactions.95 per month, allowing members to access discounts of up to 60% on various products, including flagship items like the Balconette & Panty Set and the Wireless Contour Plunge Bra., AdoreMe, Inc. plans to utilize the transaction proceeds for the development of its technology to enhance customer shopping experiences. The company aims to accelerate its digital platform initiatives for Victoria’s Secret and PINK, thereby expanding its market presence. Specific product launches and geographic expansions are expected as part of this strategic alignment, with further details anticipated to be announced post-acquisition closure.
Who invested in AdoreMe
9 investors across 5 rounds
See all investors in AdoreMe
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Questions about AdoreMe
Who invested in AdoreMe?
AdoreMe has 9 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has AdoreMe raised?
AdoreMe has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did AdoreMe last raise money?
AdoreMe's most recent round on record is a Series B, in Jul 2013.
What does AdoreMe do?
AdoreMe is a retail company.
Where is AdoreMe headquartered?
AdoreMe is headquartered in New York, US.
Which VCs invest in companies like AdoreMe?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back retail companies at AdoreMe's stage. Their profiles are linked below.
VCs backing retail startups at Series B
Raising like AdoreMe? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.