Adello Group
Latest round
- Series A
Last raised
- Aug 2014
Total raised
- $2M
Investors
- 1
About Adello Group
Founded in 2008, Adello Group AG is headquartered in Zurich, Switzerland. The company focuses on providing innovative advertising solutions and has executed two deals, with the most recent occurring on September 5, 2017.Adello specializes in advanced advertising technology solutions that leverage data-driven insights and artificial intelligence. The company’s flagship product, AdCTRL™, employs machine learning algorithms to analyze over 250,000 data combinations to optimize digital marketing strategies effectively. This solution enables clients to reach targeted audiences in real-time through real-time bidding and in-stream predictions, ensuring that marketing efforts align closely with customer key performance indicators (KPIs). Adello's services cater primarily to blue-chip clients across various industries, including mobile advertising solutions, omnichannel strategies, and creative content development.Adello generates revenue through a combination of subscription-based services, partnerships, and direct B2B transactions with its clients. Clients often engage in contracts that incorporate several of Adello's technology offerings, thereby benefiting from integrated marketing solutions tailored to their unique needs. For instance, clients leveraging the AdCTRL™ platform may access a tiered pricing model based on the complexity and scale of their advertising campaigns. Additionally, partnerships with major media agencies and exchanges further expand the company's reach and revenue potential by enabling broader access to digital advertising inventories. The company is likely to focus on enhancing its AdCTRL™ platform and exploring opportunities in Asia-Pacific and North America by 2024.
Who invested in Adello Group
1 investor across 1 round
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Funding rounds
Series A
Aug 12, 2014
Amount
$2M
Investors
Questions about Adello Group
Who invested in Adello Group?
Adello Group has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Adello Group raised?
Adello Group has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Adello Group last raise money?
Adello Group's most recent round on record is a Series A, in Aug 2014.
What does Adello Group do?
Founded in 2008, Adello Group AG is headquartered in Zurich, Switzerland.
Where is Adello Group headquartered?
Adello Group is headquartered in Zurich, Switzerland.
Which VCs invest in companies like Adello Group?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at Adello Group's stage. Their profiles are linked below.
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