AdAdapted
Latest round
- Seed
Last raised
- Jul 2014
Total raised
- $0.7M
Investors
- 3
About AdAdapted
AdAdapted, Inc.AdAdapted, Inc. specializes in mobile advertising solutions that support consumer packaged goods (CPG) brands. Founded in 2012, the company is headquartered in Ann Arbor, US. Molly Mcfarland started the company and has a background in entrepreneurial ventures.AdAdapted specializes in mobile advertising solutions tailored for consumer packaged goods (CPG) brands. Their core offering centers around innovative technologies that enhance shopper engagement and drive sales through digital platforms. The flagship product, the Add-It™ technology, integrates with various retail media networks, enabling brands to influence consumer purchasing behaviors at critical moments, including tools for intercepting list builders and in-store shoppers, as well as shoppable video ads.S.AdAdapted generates revenue through strategic partnerships with CPG brands and retail media networks, utilizing a B2B model. Their revenue structure includes service agreements that may contain licensing fees for their Add-It™ technology, enabling brands to effectively position their products on digital shopping lists and in online carts. The company's revenue model is designed to align with client success, potentially incorporating performance-based incentives where clients pay based on the effectiveness of their advertising campaigns.3 million in VENTURE DEBT, the company plans to enhance its product offerings and expand its market reach. They are focused on developing new technologies to augment shopper engagement and plan strategic market expansions into additional geographic regions, although specific markets and timelines have not been disclosed.
Who invested in AdAdapted
3 investors across 1 round
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Funding rounds
Seed
Jul 9, 2014
Amount
$0.7M
Investors
Questions about AdAdapted
Who invested in AdAdapted?
AdAdapted has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has AdAdapted raised?
AdAdapted has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did AdAdapted last raise money?
AdAdapted's most recent round on record is a Seed, in Jul 2014.
What does AdAdapted do?
AdAdapted is a software company.
Where is AdAdapted headquartered?
AdAdapted is headquartered in Ann Arbor, US.
Which VCs invest in companies like AdAdapted?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at AdAdapted's stage. Their profiles are linked below.
VCs backing software startups at Seed
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