Ace Metrix

Marketing/AdvertisingSeries CEl Segundo, USacemetrix.com

Latest round

Series C

Last raised

Aug 2014

Total raised

$23M

Investors

4

About Ace Metrix

Ace Metrix, Inc., founded in 2007 and headquartered in El Segundo, US, specializes in analyzing video advertising performance. The company was involved in a strategic acquisition in January 2021, where it acquired itself from HWVP, Leapfrog Ventures, Palomar Ventures, and WPP Plc. Peter Daboll leads the company as CEO, bringing prior experience from other ventures.Ace Metrix offers data analytics and measurement solutions for video advertising, emphasizing the impact and effectiveness of advertisements across television and digital media. Their core offering includes real-time viewer data analytics, allowing advertisers to evaluate ad performance within 24 hours of release. With a comprehensive database of over 100,000 measured TV and digital videos, Ace Metrix supports a diverse client base, including advertisers, agencies, and publishers in optimizing creative content to achieve business outcomes.Ace Metrix generates revenue through subscription-based services that grant clients access to its analytics platform. Clients engage in annual or multi-year subscriptions, benefiting from real-time alerts and continuous insights into their advertising campaigns and those of competitors. The company aims to introduce new analytics tools designed to provide deeper insights into advertising effectiveness, with anticipated launches in the upcoming year.

Who invested in Ace Metrix

4 investors across 5 rounds

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Funding rounds

  1. Series C

    Aug 8, 2014

    Amount

    $4M

    Investors

    Locked

  2. Series C

    May 29, 2012

    Amount

    $8M

    Investors

    Locked

  3. Series C

    Jun 1, 2010

    Amount

    $2.2M

    Investors

    Locked

  4. Series B

    Dec 11, 2009

    Amount

    $6M

    Investors

    Locked

  5. Series A

    Aug 1, 2008

    Amount

    $3M

    Investors

    Locked

Questions about Ace Metrix

Who invested in Ace Metrix?

Ace Metrix has 4 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Ace Metrix raised?

Ace Metrix has raised 5 venture rounds. Sign up free to see how much each round raised and the total.

When did Ace Metrix last raise money?

Ace Metrix's most recent round on record is a Series C, in Aug 2014.

What does Ace Metrix do?

Ace Metrix is a marketing/advertising company.

Where is Ace Metrix headquartered?

Ace Metrix is headquartered in El Segundo, US.

Which VCs invest in companies like Ace Metrix?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Ace Metrix's stage. Their profiles are linked below.

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