Aarki
Latest round
- Seed
Last raised
- Oct 2012
Total raised
- Undisclosed
Investors
- 2
About Aarki
Aarki, Inc.Founded by Levon Budagyan, Aarki, Inc. operates from its headquarters in Sunnyvale, US, focusing on mobile marketing solutions. The company was acquired by Skillz, Inc. in June 2021, enabling Skillz's expansion in the mobile gaming sector.Aarki is an AI Powered Mobile Marketing Platform specializing in advertising solutions designed to enhance mobile revenue growth for publishers and brands. The company's core offerings include an AI platform that utilizes deep neural network models for user acquisition and retargeting, which helps clients engage new and dormant audience segments effectively. The platform operates by predicting user value for each bid request, utilizing a multi-objective bid optimization algorithm to maximize ROI based on client-defined key performance indicators (KPIs). Aarki’s services also encompass a privacy-first approach to user segmentation, employing machine learning to create dynamic behavioral cohorts that enhance campaign targeting without compromising user privacy.Aarki's revenue model is predicated on providing a comprehensive suite of services primarily through partnerships and direct-to-client engagements. The company generates income by leveraging its AI platform to execute programmatic advertising campaigns, where clients pay based on performance metrics such as cost per acquisition (CPI) or return on investment (ROI). Transactions are structured around campaign budgets, with clients engaging Aarki for tailored user acquisition and retargeting strategies. The platform’s unique selling proposition lies in its ability to optimize bidding and creative strategies, resulting in efficient and effective marketing spend., Aarki plans to leverage its AI marketing capabilities to expand into new markets, particularly targeting the mobile gaming sector across North America and Europe by mid-2023.
Who invested in Aarki
2 investors across 4 rounds
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Questions about Aarki
Who invested in Aarki?
Aarki has 2 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Aarki raised?
Aarki has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Aarki last raise money?
Aarki's most recent round on record is a Seed, in Oct 2012.
What does Aarki do?
Aarki is a marketing/advertising company.
Where is Aarki headquartered?
Aarki is headquartered in Sunnyvale, US.
Which VCs invest in companies like Aarki?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Aarki's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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