4AM
Latest round
- Seed
Last raised
- May 2026
Total raised
- $4M
Investors
- 3
About 4AM
Founded in 2021, 4AM is a skincare company based in New York, US, that designs products specifically to cater to the skincare needs of urban professionals. The company has made a strategic pivot towards a direct-to-consumer model, enhancing accessibility for its flagship products.4AM specializes in innovative skincare products designed to simplify and enhance the beauty routine for consumers with busy lifestyles. Their flagship offerings, the RISE and REST serums, are based on circadian rhythm research, providing the skin with essential active ingredients at optimal times. The RISE serum is formulated to hydrate and rejuvenate the skin during the day, while the REST serum is tailored for nighttime recovery and repair.4AM generates revenue through direct-to-consumer sales of its skincare products, emphasizing an online retail model that allows for streamlined transactions with end users. The company offers its RISE and REST serums as part of a cohesive skincare regimen aimed at delivering optimal results with minimal effort. Pricing structures are designed to be accessible while reflecting the quality of ingredients and research-backed formulations. The company intends to enhance its retail rollout and increase operational capacity, as well as recruit senior personnel in operations and retail. Future plans include the launch of new products focused on urban skincare needs and expansion into additional markets, specifically targeting cities with a high density of urban professionals.
Who invested in 4AM
3 investors across 1 round
See all investors in 4AM
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Funding rounds
Seed
May 11, 2026
Amount
$4M
Investors
Questions about 4AM
Who invested in 4AM?
4AM has 3 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has 4AM raised?
4AM has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did 4AM last raise money?
4AM's most recent round on record is a Seed, in May 2026.
What does 4AM do?
Founded in 2021, 4AM is a skincare company based in New York, US, that designs products specifically to cater to the skincare needs of urban professionals.
Where is 4AM headquartered?
4AM is headquartered in New York, US.
Which VCs invest in companies like 4AM?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at 4AM's stage. Their profiles are linked below.
VCs backing consumer products startups at Seed
Raising like 4AM? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.