# ZWIM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zwim

- Industry: Consumer Products
- Headquarters: Lisbon, Portugal
- Website: www.zwim.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Jan 4, 2026)
- Investors on record: 4

## About

ZWIM, based in Lisbon, Portugal, specializes in innovative connected swim training solutions that enhance performance for both triathletes and swimmers through data-driven technology and real-time feedback.Founded in 2020 by Ross Boardman, ZWIM focuses on developing connected swim training systems. The company operates from its headquarters in Lisbon, Portugal. In January 2026, ZWIM raised EUR 1.4 million in seed funding led by new investor Lince Capital, with participation from other new investors Celtis Venture Partners, Beta Capital, and LX Launch Venture Studio. This funding represents the total amount raised by the company to date, following one known deal.ZWIM specializes in connected swim training solutions designed to enhance swim performance for triathletes and swimmers. The company's primary offering is a training system that enables users to build propulsion from home, using short sessions that translate measurable improvements into actual swim performance. With a focus on data-driven training, ZWIM provides instant feedback allowing athletes to adjust their techniques in real-time while tracking metrics such as propulsion and pace. The platform leverages a gaming aspect to engage users, making training enjoyable and competitive. ZWIM serves a diverse customer base, including over 20,000 athletes, coaches, and fitness enthusiasts across various geographical markets, including North America, Europe, and parts of Asia.ZWIM generates revenue through a direct-to-consumer model, primarily based on subscription services for its connected swim training program. Customers pay for access to the training platform, which includes various session types, structured workouts, and weekly challenges designed to improve swimming performance. The structured nature of these offerings promotes consistent engagement, allowing users to track their progress over time. While specific pricing plans for individual services are not disclosed, the subscription structure enables athletes to invest in their training at their own pace. The company's flagship product, originally known as ZEN8, has transitioned under the ZWIM brand, promoting its effectiveness and broad acceptance within the athletic community.

## Funding rounds

- Seed, Jan 4, 2026, $1.6M — Beta Capital, Lince Capital, Celtis Venture Partners, LX Launch Venture Studio

## Investors

- Beta Capital (https://capitalatlas.ai/funds/beta-capital) — Seed
- Lince Capital (https://capitalatlas.ai/funds/lince-capital) — Seed
- Celtis Venture Partners (https://capitalatlas.ai/funds/celtis-venture-partners) — Seed
- LX Launch Venture Studio — Seed