# Zubie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zubie

- Industry: Software
- Headquarters: US
- Website: www.zubie.com
- Total disclosed funding: $10M
- Latest round: Series A (Dec 12, 2013)
- Investors on record: 2

## About

Based in the US, Zubie, Inc. specializes in fleet management solutions, offering advanced telematics and GPS technology to optimize vehicle operations for businesses and rental fleets.Founded in 2012, Zubie, Inc. is headquartered in Minnesota, US. The company focuses on providing comprehensive fleet management capabilities. In October 2025, TSD Rental, LLC, a portfolio company of Shore Points Capital, acquired Zubie, Inc. The company is led by CEO Chad Caswell. Zubie offers a comprehensive suite of fleet management solutions designed to streamline operations for both business and rental fleets. Central to their offerings is the Zubie Fleet Connect platform, which integrates telematics and GPS data into a unified interface. This platform provides real-time tracking of vehicle location, maintenance diagnostics, and fuel usage analytics, enabling fleet operators to optimize routes, monitor vehicle health, and enhance overall efficiency. Zubie's solutions cater to a diverse clientele, including small-to-medium-sized businesses and rental operators across various geographical markets, such as North America and parts of Europe. Their products, including the innovative Zubie Dashcam that features HD video recording and cloud uploads, are designed to enhance vehicle protection and operational transparency.Zubie's revenue model primarily revolves around subscription-based services, providing clients with access to their fleet management software and hardware solutions. Transactions typically occur through annual or monthly subscription plans that encompass various service tiers, allowing clients to choose features according to their needs. The flagship offerings, such as the Zubie Fleet Connect and Zubie Rental Connect, are priced to provide value, especially to small and medium-sized fleet operators who benefit from significant savings on routine services. This transaction structure emphasizes B2B interactions, facilitating streamlined management processes for clients in sectors such as car rental, construction, and dealership operations. The company's pricing strategy is designed to incentivize long-term partnerships, ensuring clients receive continuous service and support as they scale their operations.

## Funding rounds

- Series A, Dec 12, 2013, $2M — OpenAir Equity Partners, Castrol innoVentures
- Series A, Sep 16, 2013, $8M — OpenAir Equity Partners
- Series A, Nov 1, 2012 — OpenAir Equity Partners

## Investors

- OpenAir Equity Partners (https://capitalatlas.ai/funds/openair-equity-partners) — Series A
- Castrol innoVentures (https://capitalatlas.ai/funds/castrol-innoventures) — Series A