# Zubale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zubale

- Industry: Software
- Headquarters: Mexico City, Mexico
- Website: www.zubale.com
- Total disclosed funding: $73M
- Latest round: Series A (Nov 30, 2023)
- Investors on record: 9

## About

Zubale is a Mexico-based company that enhances e-commerce operations for retailers across Latin America through innovative software solutions designed for fulfillment and customer engagement.Zubale, founded in 2018 in Mexico City, Mexico, specializes in delivering advanced software solutions to optimize e-commerce for retailers. The company has successfully completed 5 deals, with the most recent funding round occurring on November 30, 2023. Zubale raised USD 25.00 mn in Series A funding, led by QED Investors and participated by NFX and other investors. Allison Campbell, the founder, has focused on developing a strong operational base in Latin America, particularly in Mexico and Brazil, under the leadership of CEO Sebastian Monroy.Zubale specializes in a comprehensive ecosystem of solutions designed to enhance the e-commerce experience for retailers across Latin America. The core of their offerings includes the Fulfillment Optimizer Software, which streamlines the processes of picking, packing, and delivering products, thereby boosting operational productivity. Additionally, their Consumer Connect Software utilizes conversational tools, particularly leveraging WhatsApp, to enrich the customer journey and improve engagement. Furthermore, Zubale’s FlexiFleet service connects retailers with a network of freelancers, enabling them to scale operations efficiently and cost-effectively. These products serve a diverse clientele comprising retailers in markets such as Brazil, Chile, Colombia, Costa Rica, and Peru, aimed at enabling these businesses to leverage local talent and technology to increase sales and improve customer experiences.Zubale generates revenue primarily through its software solutions, which are offered under various transaction structures, including subscriptions and service partnerships. Retailers engage with Zubale by adopting the Fulfillment Optimizer Software and Consumer Connect Software, which may involve a subscription model that provides ongoing access to the software and regular updates. The FlexiFleet service operates similarly, connecting retailers with freelancers on a fee-for-service basis, allowing businesses to scale operations as needed. Specific pricing details for these services have not been disclosed, but the structured approach to service delivery aligns with common practices in the SaaS industry, facilitating seamless integration and operational efficiency for Zubale's clients.In November 2023, Zubale raised USD 25.00 mn in Series A funding led by returning investor QED Investors, with participation from NFX and other unspecified investors. This funding will be utilized to solidify Zubale's position in Mexico and Brazil, with plans to enhance their software catalog to support expansion into these regions. The company also aims to introduce new products to further streamline the e-commerce processes for retailers, although specific release dates for these upcoming products have not been disclosed.

## Funding rounds

- Series A, Nov 30, 2023, $25M — QED Investors, NFX
- Series A, Apr 20, 2022, $40M — Felicis Ventures, QED Investors, Global Founders Capital, Wollef, Maya Capital, NFX
- Seed, Aug 30, 2020, $3.6M — Maya Capital
- Seed, Oct 17, 2019, $4.4M — Industry Ventures, Liquid 2 Ventures, NFX, XFactor Fund

## Investors

- Industry Ventures (https://capitalatlas.ai/funds/industry-ventures) — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- NFX (https://capitalatlas.ai/funds/nfx) — Seed, Series A
- XFactor Fund — Seed
- Maya Capital — Seed, Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- Wollef (https://capitalatlas.ai/funds/wollef) — Series A