# Zora

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zora

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.ourzora.com
- Total disclosed funding: $2M
- Latest round: Seed (Oct 16, 2020)
- Investors on record: 2

## About

Zora is a health and wellness technology company that provides innovative solutions and products aimed at enhancing personal health management for individuals and healthcare providers alike.Founded in 2020 by Pawan Gangwar, Zora operates out of Los Angeles, US. The company focuses on health and wellness technology and raised USD 2.000 mn in a Seed round on October 16, 2020, led by Kindred Ventures, with participation from Coinbase Ventures. The total amount raised by the company is USD 2.000 mn.Zora specializes in providing innovative solutions tailored to meet the specific needs of its clientele. The company’s core offerings revolve around a suite of products designed to address challenges in personal health and wellness. These products are engineered to enhance user experience through advanced technology, fostering better health outcomes and convenience for users. Zora's primary customer base includes individual consumers seeking effective health management solutions, as well as healthcare providers looking to integrate modern technological innovations into their practices. The company distributes its products across several geographical markets, including North America and Europe, ensuring a broad reach to diverse end users who benefit from its emphasis on quality and efficacy.Zora’s financial model is built around a combination of direct-to-consumer sales and partnerships with healthcare institutions. The company engages in business transactions primarily through subscription services, allowing users to access ongoing product benefits at a fixed rate. Specific pricing plans are structured to cater to various segments within their customer base, ensuring affordability and value. Flagship products are positioned at competitive prices within the market, promoting accessibility while maintaining quality standards. The revenue generation strategy is further bolstered by collaborations with retailers and wholesalers, facilitating a comprehensive distribution network that enhances market penetration and customer engagement.Zora aims to leverage the recent Seed funding of USD 2.000 mn raised on October 16, 2020, to support its growth initiatives. The funds will be utilized to design and launch new products tailored to user needs, with a focus on expanding into new markets, including Asia and South America, by 2022. This expansion is intended to broaden the company’s global footprint and enhance accessibility for a diverse customer base.

## Funding rounds

- Seed, Oct 16, 2020, $2M — Kindred Ventures, Coinbase Ventures

## Investors

- Kindred Ventures (https://capitalatlas.ai/funds/kindred-ventures) — Seed
- Coinbase Ventures (https://capitalatlas.ai/funds/coinbase-ventures) — Seed