# Zookal Services Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zookal-services-pte

- Industry: Education/Training
- Headquarters: Sydney, Australia
- Website: www.zookal.com
- Total disclosed funding: $7M
- Latest round: Series C (Aug 20, 2020)
- Investors on record: 4

## About

Zookal Services Pte. Ltd. provides innovative educational tools that enhance learning outcomes through AI-driven prep resources, helping students, educators, and parents succeed in academic endeavors.Founded in 2011 and based in Sydney, Australia, Zookal Services Pte. Ltd. specializes in creating educational technology solutions. The company has not undergone significant pivots in its strategy. Zookal has completed 8 deals and raised a total of USD 6.75 mn in its latest funding round, Series C, in August 2020, led by Lead River Limited with participation from Unigestion and Wee Hur Capital. Currently, Zookal's valuation stands at USD 39.55 mn. Ahmed H serves as the CEO.Zookal offers a comprehensive suite of educational tools designed to enhance learning outcomes for students, educators, and parents. Its core product offerings include AI-driven exam preparation and flashcard services, providing real-time feedback and a vast repository of curriculum-aligned questions. These tools empower users to efficiently prepare for high-stakes assessments, such as admissions tests, while minimizing procrastination. Zookal serves a diverse client base, including high school students, parents, and educators, with a particular focus on regions where standardized testing is prevalent.Zookal generates revenue primarily through a subscription-based model, offering users access to its premium features, including the Exam Prep and Flashcard tools. Subscription options are structured at three tiers: the weekly plan is priced at USD 9.99, the monthly subscription costs USD 35.99, providing a 17% savings, and the annual plan is offered at USD 395.88, amounting to a 24% discount. This pricing strategy is aimed at individual students and families, ensuring that Zookal's services are accessible and appealing to its target market.Zookal plans to utilize the USD 6.75 mn raised in Series C funding to support the development of new educational products and expand into additional markets. The company aims to improve its existing tools while exploring new offerings designed to address emerging educational needs. Specific markets targeted for expansion include regions with increasing demands for digital learning solutions. Zookal is committed to enhancing its service delivery and broadening its user base by capitalizing on the recent funding to fuel its growth initiatives.

## Funding rounds

- Series C, Aug 20, 2020, $6.8M — Unigestion, Wee Hur Capital, Lead River Limited
- Seed, Dec 1, 2011, $0.2M — Artesian

## Investors

- Artesian (https://capitalatlas.ai/funds/artesian) — Seed
- Unigestion (https://capitalatlas.ai/funds/unigestion) — Series C
- Wee Hur Capital — Series C
- Lead River Limited — Series C