# ZitSticka

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zitsticka

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.zitsticka.com
- Total disclosed funding: $5M
- Latest round: Series A (Oct 16, 2019)
- Investors on record: 4

## About

ZitSticka, Inc. offers innovative skincare solutions specializing in acne treatment through advanced hydrocolloid patches that effectively target specific skin issues, promoting self-acceptance and well-being.Founded in 2017 and headquartered in New York, US, ZitSticka, Inc. focuses on creating effective acne treatments. The company has attracted investment through two deals, including a Series A funding round of USD 5.00 mn led by Boulder Food Group in November 2022. Notably, they were acquired by Heyday, a portfolio company of Amazon, in the same month, which aims to enhance its position in the personal care space.ZitSticka specializes in innovative skincare solutions, particularly focused on acne treatment. Their core product line includes hydrocolloid patches designed to address specific skin issues such as deep, blind pimples and surface zits. The flagship products, such as the KILLA Kit and GOO GETTER patches, utilize advanced microdart technology and hydrocolloid materials to provide targeted blemish protection and treatment, allowing for discreet use even under makeup. These products were developed with the end user in mind—individuals who experience occasional breakouts and seek effective, non-invasive solutions that promote self-acceptance and mental well-being. ZitSticka markets its products primarily in North America, Europe, and select regions in Asia, catering to a diverse customer base that includes teenagers and adults concerned about skin health.ZitSticka generates revenue through direct-to-consumer sales, primarily via their online platform. Customers can purchase individual products or opt for bundled offerings that include various patches and skincare items. Pricing for these products typically varies, with notable items such as the KILLA Kit priced at approximately USD 14.00, reflecting the brand's positioning within the skincare market. Transactions are generally made through one-time purchases, although the company also promotes subscriptions for regular deliveries, appealing to loyal customers who seek ongoing treatments. The focus on direct sales allows ZitSticka to maintain close connections with its clientele, fostering brand loyalty and encouraging participation in community initiatives, like their #ZITTYCOMMITTE campaign.ZitSticka plans to leverage recent funding from the Series A round to expand its product lines and enhance its market presence. Following their acquisition by Heyday in November 2022, the company aims to develop new products designed specifically for various skin types and conditions. They are also targeting further expansion into Europe and select Asian markets by the end of 2023. This strategic growth is expected to solidify their position in the rapidly growing category of acne patches.

## Funding rounds

- Series A, Oct 16, 2019, $5M — Silas Capital, Interplay, Boulder Food Group, Propeller Venture Capital

## Investors

- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series A
- Interplay (https://capitalatlas.ai/funds/interplay) — Series A
- Boulder Food Group (https://capitalatlas.ai/funds/boulder-food-group) — Series A
- Propeller Venture Capital (https://capitalatlas.ai/funds/propeller-venture-capital) — Series A