# Zitcha

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zitcha-pty

- Industry: Marketing/Advertising
- Headquarters: Melbourne, Australia
- Website: www.zitcha.com
- Total disclosed funding: $13M
- Latest round: Series A (Sep 30, 2024)
- Investors on record: 5

## About

Based in Victoria, Australia, and founded in 2022, Zitcha Pty Ltd operates as an advertising company. The company was founded by its CEO Troy Townsend, and Jack Byrne. In September 2024, Zitcha Pty Ltd raised AUD 15 million in series A funding led by new investor VMG Partners. Returning investor OIF Ventures also participated in the round. As of 2022, the company has 24 employees.

Zitcha offers a retail media platform, which is a SaaS platform that is used by retailers like Adore Beauty, The Warehouse, Noel Leeming, and Liquor Legends for advertising their products through various mediums like websites and social media channels. As of 2022, the company has three offices in Australia: Melbourne, Sydney, and Noosa.

The company plans to use the funds raised in September 2024 to support its growth strategies and expand its market reach.

## Funding rounds

- Series A, Sep 30, 2024, $10M — VMG Partners, OIF Ventures
- Seed, Oct 10, 2022, $3.1M — OIF Ventures, Luchlo Group Pty Ltd, Donmarbella Pty Limited, C & K Savage Holdings Pty Ltd

## Investors

- OIF Ventures (https://capitalatlas.ai/funds/oif-ventures) — Seed, Series A
- Luchlo Group Pty Ltd — Seed
- Donmarbella Pty Limited — Seed
- C & K Savage Holdings Pty Ltd — Seed
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A