# Zirtue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zirtue

- Industry: Financial Services
- Headquarters: Dallas, US
- Website: www.zirtue.com
- Total disclosed funding: $3.6M
- Latest round: Seed (Apr 27, 2021)
- Investors on record: 7

## About

Based in Dallas, TX, US, Zirtue, Inc. provides a digital platform that facilitates relationship-based loans among family and friends, replacing informal IOUs with a structured lending system.Zirtue, Inc., founded in 2018, operates a platform that connects borrowers and lenders within personal networks, enabling them to establish flexible repayment terms. The company, headquartered in Dallas, Texas, was co-founded by Dennis C. and Michael Seay, with Dennis C. currently serving as CEO. Zirtue has raised a total of USD 2.00 mn across several funding rounds, with the most recent investment of USD 2.00 mn secured in December 2021 from investor Mercury.Zirtue’s primary offering is a digital platform designed to facilitate relationship-based loans among friends and family, effectively replacing informal IOUs with a structured and accountable system. By leveraging technology, Zirtue allows users to request, lend, and manage loans through a user-friendly mobile application. The platform connects borrowers and lenders, enabling them to establish and agree on flexible repayment terms that suit their needs without involving traditional financial institutions such as banks or predatory lenders. This service is particularly aimed at individuals within personal networks, such as family members and trusted friends, fostering transparency and accountability in financial transactions. Zirtue primarily serves the U.S. market, catering to millions of Americans who seek a more organized approach to lending and borrowing money within their communities.Zirtue generates revenue through its platform by facilitating loans between users, with the structure designed to streamline the borrowing process while ensuring that repayment terms are mutually agreed upon. The transactions occur directly between individual users, allowing for personalized loan agreements without the overhead associated with traditional lending institutions. While specific pricing plans are not disclosed, Zirtue’s model includes transaction fees or premium features for enhanced services, such as Payment Guard Insurance, aimed at protecting both lenders and borrowers. The platform emphasizes user experience by automating repayments and providing tools for tracking loan status, ensuring that financial interactions are straightforward and convenient. This approach simplifies the loan process and builds a community-focused financial ecosystem where users can confidently manage personal loans.In December 2021, Zirtue, Inc. raised USD 2.00 mn in venture funding from new investor Mercury, which will be used to launch new products and expand its business market strategy. The company plans to broaden its reach and enhance its offerings to better serve its user base.

## Funding rounds

- Seed, Apr 27, 2021 — Future Ventures, Capital Funding Lab
- Seed, May 22, 2020, $3.6M — Capital Factory, SixThirty, Future Ventures, Rise of the Rest, Multicultural Innovation Lab, Google for Startups

## Investors

- Capital Factory (https://capitalatlas.ai/funds/capital-factory) — Seed
- SixThirty (https://capitalatlas.ai/funds/sixthirty) — Seed
- Future Ventures — Seed
- Rise of the Rest — Seed
- Multicultural Innovation Lab — Seed
- Google for Startups (https://capitalatlas.ai/funds/google-for-startups) — Seed
- Capital Funding Lab — Seed