# Ziplocal

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ziplocal

- Industry: Internet
- Headquarters: Provo, US
- Website: www.ziplocal.com
- Total disclosed funding: $14M
- Latest round: Series B (Jul 1, 2007)
- Investors on record: 1

## About

Ziplocal is a digital marketing firm that specializes in enhancing the online visibility of businesses through tailored services like SEO, website design, and social media management.Ziplocal is a digital marketing company that focuses on providing online marketing solutions for businesses. Founded in Provo, US, the company has undergone a strategic pivot to emphasize digital services. It was sold to Canpages in July 2009 for USD 2.5 mn. The current CEO, Stephanie Colfack, has been instrumental in leading the company through its transitions.Ziplocal specializes in digital marketing solutions designed to enhance the online presence of businesses across diverse industries. Their core offerings include customized Search Engine Optimization (SEO), website design, targeted social media management, Google Business Profile (GBP) management, and pay-per-click (PPC) advertising. These products are crafted to boost local visibility, attract more customers, and manage online reputations, enabling businesses to connect effectively with their target audience. Serving a broad client base that spans sectors such as automotive services, healthcare, legal practices, and home services, Ziplocal tailors its services to meet the unique needs of each industry. The company's marketing solutions are primarily deployed in the United States, allowing clients to stand out in competitive local markets while driving tangible results for customer engagement and retention.Ziplocal operates under a flexible transaction structure that includes month-to-month, six-month, and yearly agreements, allowing clients to choose plans that best suit their business needs. The company generates revenue through various channels, including subscriptions for their SEO and website design services, as well as advertising partnerships for PPC campaigns. Specific pricing plans detail the costs associated with their service packages, which are designed to cater to small businesses, growing enterprises, and established organizations. The flagship product, Professional Website Design Services, aims to create high-performing websites that convert visitors into customers. Through these structured transactions, Ziplocal ensures ongoing support and maintenance, thereby fostering long-term relationships with its clientele.Ziplocal's recent acquisition by Canpages in July 2009 for USD 2.5 mn is expected to enhance its capability to innovate and expand its service offerings. The company is focused on developing new digital marketing tools that are set to launch in the coming year. Additionally, plans are in place to expand its services into new geographic markets across the US, targeting regions with growing small business sectors. This strategic expansion will utilize resources from the recent funding to bolster its product development and market outreach efforts.

## Funding rounds

- Series B, Jul 1, 2007, $6.1M — JLA Ventures
- Series A, Oct 1, 2006, $8.3M — JLA Ventures

## Investors

- JLA Ventures (https://capitalatlas.ai/funds/jla-ventures) — Series A, Series B