# ZipList

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ziplist

- Industry: Retail
- Headquarters: Sterling, US
- Website: www.ziplist.com
- Total disclosed funding: $4.5M
- Latest round: Series B (Nov 24, 2010)
- Investors on record: 2

## About

ZipList is a digital platform that enhances the meal planning and cooking experience for users, offering tools for recipe discovery, grocery list creation, and meal planning.Founded in 2008, ZipList provides a comprehensive platform focused on meal planning and recipe discovery. The company operates out of Sterling, US, and has undergone a significant change in ownership, being acquired by Conde Nast in April 2012 for USD 14 mn. ZipList has completed a total of 3 deals since its inception, positioning itself within the culinary technology space.ZipList specializes in the provision of digital tools designed to enhance the cooking and meal planning experience for home cooks and food enthusiasts. Its core offerings include recipe discovery and cooking tips, shopping list creation, and meal planner templates. The ZipList app allows users to efficiently organize their grocery lists, access a variety of recipes, and utilize basic kitchen utensil guides, streamlining the cooking process. The products serve a diverse clientele, including amateur chefs, busy families, and culinary novices, with a focus on simplifying meal preparation and grocery shopping. While the primary market is the United States, ZipList also caters to users in other English-speaking regions, providing accessibility and convenience for those looking to elevate their cooking skills and meal planning efficiency.ZipList generates revenue through a combination of direct-to-consumer transactions and potential partnerships with retailers and supermarkets. Users access the platform's features, such as recipe cards, meal planners, and grocery lists, under a subscription model that offers premium content or tools for enhanced functionality. The company may also engage in collaborations with grocery stores to provide exclusive discount coupons, creating an additional revenue stream through promotional partnerships. Pricing structures associated with the services typically include tiered plans that cater to varying user needs, encompassing options for individual users as well as family plans. The flagship offerings, including their recipe box and cooking conversion tools, are integral to the user experience and are designed to drive customer loyalty and retention.ZipList plans to leverage its recent acquisition by Conde Nast to expand its product offerings and enhance its digital tools for users. The company is focused on developing new features for its platform, including more interactive meal planning tools and personalized recipe suggestions. Additionally, ZipList aims to capture a larger share of the market in English-speaking regions outside the United States by the end of 2013. The funds from the recent Trade Sale, amounting to USD 14 mn, will be utilized to support these product developments and expansion strategies.

## Funding rounds

- Series B, Nov 24, 2010, $2M — Softbank Capital, Martha Stewart Living Omnimedi Inc.
- Series A, Jun 1, 2010, $2.5M — Softbank Capital, Martha Stewart Living Omnimedi Inc.

## Investors

- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A, Series B
- Martha Stewart Living Omnimedi Inc. — Series A, Series B