# Zimplistic Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zimplistic-pte

- Industry: Consumer Products
- Headquarters: Singapore, Singapore
- Website: www.rotimatic.com
- Total disclosed funding: $49M
- Latest round: Series D (Jan 16, 2020)
- Investors on record: 6

## About

Zimplistic Pte Ltd specializes in the development of the Rotimatic, an automatic roti maker that simplifies the process of making flatbreads for households globally, enhancing convenience in meal preparation.Founded in 2008 and headquartered in Singapore, Zimplistic Pte Ltd designs and manufactures the Rotimatic, an innovative kitchen appliance that automates the process of making rotis. The company has undergone strategic pivots to enhance its product offering and market reach. Pranoti Nagarkar Israni is the founder and CEO, who has been instrumental in its growth. Zimplistic has secured a total of USD 7.68 mn over various funding rounds, with the latest being a Series D round in October 2020, attracting investors such as Altara Ventures, Openspace, and Robert Bosch Venture Capital. The company's current valuation stands at USD 57.21 mn.Zimplistic Pte Ltd. manufactures the Rotimatic, a fully automatic roti maker that kneads, rolls, cooks, and puffs rotis at the push of a button, addressing the needs of busy families for fresh and preservative-free food. Since its launch in 2018, the Rotimatic has produced over 200 million rotis in 100,000 homes across 58 countries. It offers proprietary flour mixes enriched with superfoods, catering to diverse dietary preferences, primarily targeting markets in North America, Europe, Australia, and India, where families seek efficient solutions for traditional meal preparation.In the year 2022, Zimplistic Pte Ltd. reported a revenue of USD 16.86 mn and an EBITDA of USD 1.55 mn, primarily generated through direct-to-consumer sales of the Rotimatic and its related products. The company’s pricing strategies enable a wide reach, combined with opportunities for repeat sales of consumables, thereby ensuring a sustainable revenue model.Zimplistic Pte Ltd. aims to launch new product variations of the Rotimatic to cater to evolving consumer preferences, although specific release dates have not been disclosed. The company is also planning to expand its market presence in Europe and North America by 2025, leveraging recent funding to enhance product development and market penetration strategies. The acquisition by Light Ray Holdings in October 2020 is expected to support these initiatives, enabling Zimplistic to enhance its operational capabilities and broaden its reach in the global market.

## Funding rounds

- Series D, Jan 16, 2020, $7.7M — SG Growth Capital, Robert Bosch Venture Capital, Altara Ventures, Openspace Capital
- Series C, Apr 11, 2018, $30M — SG Growth Capital, Robert Bosch Venture Capital, Altara Ventures, Hansabay, Openspace Capital
- Series B, Jan 27, 2016, $11M — Robert Bosch Venture Capital, Openspace Capital, Vir Enterprise Pte. Ltd.

## Investors

- Robert Bosch Venture Capital (https://capitalatlas.ai/funds/robert-bosch-venture-capital) — Series B, Series C, Series D
- Openspace Capital (https://capitalatlas.ai/funds/openspace-capital) — Series B, Series C, Series D
- Vir Enterprise Pte. Ltd. — Series B
- SG Growth Capital (https://capitalatlas.ai/funds/sg-growth-capital) — Series C, Series D
- Altara Ventures (https://capitalatlas.ai/funds/altara-ventures) — Series C, Series D
- Hansabay — Series C