# Ziel Home Furnishing Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ziel-home-furnishing-technology-co

- Industry: Consumer Products
- Headquarters: Zhengzhou, China
- Website: www.ziel.cn
- Total disclosed funding: $14M
- Latest round: Series B (Aug 19, 2019)
- Investors on record: 4

## About

Established in 2007 and based in Zhengzhou, China, Ziel Home Furnishing Technology Co., Ltd. previously named Zhengzhou ZIEL Network Technology Co., Ltd., operates as a cross-border e-commerce company that provides furniture, pet outdoor products, and related products for consumers. It has three R&D centers in Zhengzhou, Los Angeles and Shenzhen. And it established logistical distribution centers in Western Europe, North America, Japan and China. And it has three brands, including SONGMICS, VASAGLE, and FEANDREA. As of June 2022, it has 414 patents. In June 2023, it was listed on Shenzhen Stock Exchange under the number 301376. 

The company's products can be divided into furniture series products, home series products, courtyard series products, and pet series products. The furniture series products include dining tables, beds, desks, bookshelves, bathroom cabinets, and chairs. The home series products include storage cabinets, storage baskets, storage bags, photo walls, wall shelves, rubbish bins, and curtains. The courtyard series products include umbrellas, picnic mats, sleeping bags, swings, hammock bed, lounge chairs, trampolines, football goals, badminton nets, and dumbbells. 

In December 2022, the company's revenue is CNY 545 million, and its net income is CNY 25 million.

## Funding rounds

- Series B, Aug 19, 2019, $14M — IDG Capital, Vision Knight Capital
- Series A, May 16, 2018 — Bosera Capital Management, Anker

## Investors

- Bosera Capital Management (https://capitalatlas.ai/funds/bosera-capital-management) — Series A
- Anker — Series A
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series B
- Vision Knight Capital (https://capitalatlas.ai/funds/vision-knight-capital) — Series B