# Zhimei Shenghuo (Beijing) Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zhimei-shenghuo-beijing-technology

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.hongbulin.com
- Total disclosed funding: $20M
- Latest round: Series B (Dec 16, 2020)
- Investors on record: 7

## About

Established in 2015 and based in Beijing, China, Zhimei Shenghuo (Beijing) Technology Ltd. operates as a trading service company that focuses on providing a luxury consignment service platform for idle fashion goods. Wei Xu, the company's founder and CEO, graduated from Oxford University, is also the co-founder of Blink, and has served as investment director of Innovation Works. The company has completed 7 rounds of funding as of 2022. In September 2024, Beijing Zhuanzhuan Spirit Technology Co., Ltd. acquired in Zhimei Shenghuo (Beijing) Technology Ltd.

Zhimei Shenghuo (Beijing) Technology Ltd. has a second-hand fashion goods trading platform, Hongbulin. The platform adopts C2B2C and B2B2C models. Users can consign idle luxury goods and second-hand designer brands through the platform. The platform provides buyers with product identification and pre-sales and after-sales services. Buyers can search for products by brand and item classification. The platform also provides sellers with consignment and recycling services, including photography, warehousing and logistics, smart pricing, etc.

The company generates revenue by providing a luxury consignment service platform and second-hand fashion goods trading services.

## Funding rounds

- Series B, Dec 16, 2020 — Unity Ventures, MPC
- Series B, Aug 29, 2019, $20M — Qiming Venture Partners, Unity Ventures, Recruit Holdings, MPC
- Series B, Aug 27, 2018 — Qiming Venture Partners, IDG Capital, Unity Ventures, K2VC, MPC
- Angel, May 5, 2016 — Sinovation Ventures

## Investors

- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Angel
- Qiming Venture Partners (https://capitalatlas.ai/funds/qiming-venture-partners) — Series B
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series B
- Unity Ventures (https://capitalatlas.ai/funds/unity-ventures) — Series B
- K2VC (https://capitalatlas.ai/funds/k2vc) — Series B
- MPC — Series B
- Recruit Holdings — Series B