# Zetrip

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zetrip

- Industry: Internet
- Headquarters: Menlo Park, US
- Website: www.roveapp.com
- Latest round: Seed (Oct 31, 2012)
- Investors on record: 1

## About

Zetrip, Inc. operates a digital platform that enhances user engagement and streamlines communication within mobile applications, serving various sectors including e-commerce and entertainment.Founded in 2011 in Menlo Park, US, Zetrip, Inc. provides tools for mobile app developers to improve user experience. The company was acquired by TripAdvisor in February 2015, although financial terms were undisclosed. The founder's prior entrepreneurial experience is not specified.Roveapp.com offers a suite of digital tools designed to enhance user engagement and facilitate seamless communication within mobile applications. Their core product focuses on providing advanced functionalities for app developers, allowing them to integrate features such as user analytics, in-app messaging, and customizable user interfaces. The company caters to a diverse clientele, including mobile app developers, startups, and established businesses across various sectors, such as e-commerce, entertainment, and education. Targeted geographical markets for their services include North America, Europe, and parts of Asia, where mobile application usage continues to grow exponentially. Roveapp.com addresses specific use cases such as increasing user retention, improving customer satisfaction, and providing real-time insights into user behavior, thus driving effective decision-making for businesses.Roveapp.com generates revenue through a subscription-based model, allowing businesses to access its suite of tools and services tailored to their specific needs. Clients typically engage in annual or monthly subscriptions, providing them with varying levels of service based on their chosen plans. The pricing structure is designed to accommodate different business sizes, offering tiered options that include basic, standard, and premium packages. This approach enables both small startups and larger enterprises to leverage Roveapp.com’s solutions effectively. Revenue streams are primarily derived from direct-to-consumer transactions, where developers pay for the features and functionalities that best suit their application requirements, creating a sustainable financial model for the company. Additionally, partnerships with key industry players may enhance their market reach and service offerings.Zetrip, Inc. aims to enhance its product offerings and expand into new markets following its acquisition by TripAdvisor in February 2015. The company is focusing on developing additional features for Roveapp.com that will be released in the upcoming year, targeting markets in North America, Europe, and parts of Asia. The strategic use of recent funding from its acquisition will support these initiatives, enabling Zetrip to further integrate with TripAdvisor’s extensive user base and enhance its service offerings.

## Funding rounds

- Seed, Oct 31, 2012 — Inspiration Ventures

## Investors

- Inspiration Ventures (https://capitalatlas.ai/funds/inspiration-ventures) — Seed