# Zephr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zephr-inc

- Industry: Software
- Headquarters: London, UK
- Website: www.zephr.com
- Total disclosed funding: $9.7M
- Latest round: Series A (Nov 9, 2020)
- Investors on record: 3

## About

Zephr Inc Limited specializes in enhancing subscription experiences for media and digital publishers through advanced tools and AI-driven insights, enabling effective management of user journeys and paywalls.Founded in 2018, Zephr Inc Limited operates from its headquarters in London, UK. The company focuses on providing innovative solutions for subscription management, featuring a pivot into advanced AI decisioning techniques. The CEO, James Henderson, leads the company, which has participated in 4 deals. The most recent funding round was an Add-on Trade Sale in August 2022, where Zephr was acquired by Zuora for USD 50.00 mn. The total amount raised by Zephr is USD 4.77 mn.Zephr by Zuora offers a comprehensive platform tailored for media and digital publishers, utilizing low-code tools and AI to enhance subscription journeys. It provides core features such as customizable paywalls, dynamic offers, and optimization of user journeys, allowing businesses to efficiently handle subscription growth. The services integrate over 50 pre-made decision points with third-party APIs and data layers, enabling real-time user behavior analysis to customize paywalls. Zephr serves a wide client base across North America, Europe, and parts of Asia, including both small publishers and large media corporations.Zephr operates on a subscription-based revenue model, charging clients for access to its suite of tools aimed at enhancing subscription offerings. Clients pay annual or monthly fees depending on selected features, with solutions designed to create and manage paywalls and offers that maximize user engagement and conversion. Key products like the Dynamic Offers Module contribute to the company's offerings, linking pricing strategies directly to clients' existing billing systems for improved efficiency.Following its acquisition by Zuora in August 2022, which aimed to enhance Zuora's presence in the media sector and foster future platform innovations, Zephr plans to leverage recent funding to expand its product offerings and enhance its geographic reach. Upcoming product developments are expected to focus on further integration of AI capabilities for personalized user experiences. The company aims to target new markets in Asia and Europe by the end of 2023, enhancing its positioning to cater to evolving customer needs and market demands.

## Funding rounds

- Series A, Nov 9, 2020, $6.3M — Nauta Capital, Bertelsmann Digital Media Investments, Knight Venture Capital
- Seed, Jun 26, 2019, $3.4M — Nauta Capital

## Investors

- Nauta Capital (https://capitalatlas.ai/funds/nauta-capital) — Seed, Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A
- Knight Venture Capital (https://capitalatlas.ai/funds/knight-venture-capital) — Series A