# Zemanta

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zemanta

- Industry: Software
- Headquarters: New York, US
- Website: www.zemanta.com
- Total disclosed funding: $3.9M
- Latest round: Seed (Nov 18, 2010)
- Investors on record: 3

## About

Zemanta Inc. specializes in programmatic advertising solutions, enhancing marketing campaign performance across digital channels through advanced targeting and automation capabilities.Founded in 2007 in New York, US, Zemanta Inc. offers programmatic advertising services to marketers. In July 2017, it was acquired by Outbrain Inc. for undisclosed financial terms. The firm was co-founded by Andraz Tori, who has a background in digital marketing and technology startups. It has successfully completed a total of 8 deals, with its most recent funding occurring in July 2017, raising USD 2.00 mn from investors including Social Starts and Union Square Ventures. The company has its headquarters in New York, serving clients mainly in North America, Europe, and Asia.Zemanta provides a suite of programmatic advertising solutions designed to optimize marketing campaigns across various digital channels. Its primary offering is the Zemanta / Outbrain Demand-Side Platform (DSP), which allows advertisers to conduct outcome-based campaigns utilizing advanced targeting and automation features. This platform connects with a broad inventory of digital media, enabling real-time bidding and ad placements customized for specific audience segments. Zemanta's clientele includes brands and advertising agencies focused on enhancing their digital advertising strategies.Zemanta primarily generates revenue through its performance-based programmatic advertising services. These services are facilitated through partnerships with advertisers leveraging the platform to manage their digital ad expenditures. The revenue model includes a mix of subscription structures and pay-per-click (PPC) arrangements, providing flexibility to clients based on their advertising requirements. The firm offers real-time analytics, audience insights, and campaign management tools, with fees linked to performance metrics set by clients for their campaigns.Zemanta's strategy for future growth includes the continued development of its programmatic advertising solutions, aiming to refine its product offerings and introduce new features that enhance user experience. The company plans to expand its market reach into Asia and Europe by the end of 2020, aiming to leverage the recent funding of USD 2.00 mn from its acquisition by Outbrain Inc. to support these initiatives. The recent deal will aid Zemanta in enhancing its technology and capabilities to meet the evolving demands of the digital advertising landscape.

## Funding rounds

- Seed, Nov 18, 2010, $3M — Eden Ventures, Union Square Ventures
- Seed, Sep 15, 2008, $0.8M — Eden Ventures, Union Square Ventures
- Angel, Sep 1, 2007, $0.1M — Seedcamp

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Angel
- Eden Ventures — Seed
- Union Square Ventures (https://capitalatlas.ai/funds/union-square-ventures) — Seed