# Zelto

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zelto

- Industry: Marketing/Advertising
- Headquarters: New Delhi, India
- Website: www.adpushup.com
- Total disclosed funding: $0.6M
- Latest round: Series A (Aug 8, 2016)
- Investors on record: 3

## About

Zelto is a technology firm specializing in ad revenue optimization, providing innovative solutions for content creators to enhance their advertising efficiency and yield.Founded in 2013 and headquartered in New Delhi, India, Zelto focuses on optimizing ad revenue for web publishers. The company has made three notable deals, with the latest on March 2, 2023, when it was acquired by Geniee Co., Ltd. for USD 70 mn. Ankit Oberoi serves as the CEO, leading the firm through its operational strategies and growth initiatives.Zelto specializes in ad revenue optimization solutions aimed at helping content creators maximize their advertising yields. The company’s core offerings include a visual ad manager for the creation of ad units and layouts, a machine learning-based layout optimizer for automated A/B testing, and ad mediation services that optimize revenue through real-time bidding from multiple demand partners. Zelto also addresses revenue loss due to ad blockers by providing compliant advertisements that meet user experience standards. The products are designed to enhance user engagement while increasing click-through rates (CTR) and cost-per-mille (CPM) for over 300 web publishers globally, including sites in North America, Europe, and Asia. The solutions cater to diverse publishers, including independent websites and enterprise media companies, seeking to improve ad monetization strategies and overall revenue.In the most recent year, 2023, Zelto achieved a revenue of USD 2,783,409.10, with an EBITDA of USD 257,496.40. The company generates revenue through a structured partnership model, primarily focusing on B2B transactions with web publishers, operating on a revenue-sharing basis for ads displayed on their platforms.Following the recent acquisition by Geniee, Inc., Zelto plans to expand its product offerings and services into new markets. The acquisition is set to facilitate enhancements in their technology and market reach. Geniee aims to leverage this acquisition to focus on expanding products and services to both new and existing regions, strengthening their presence in the ad optimization space.

## Funding rounds

- Series A, Aug 8, 2016 — Geniee Co., Ltd., Purvi Capital
- Angel, Oct 29, 2014, $0.6M — Kima Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Angel
- Geniee Co., Ltd. — Series A
- Purvi Capital (https://capitalatlas.ai/funds/purvi-capital) — Series A