# ZEFR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zefr

- Industry: Internet
- Headquarters: Los Angeles, US
- Website: www.zefr.com
- Total disclosed funding: $29M
- Latest round: Series C (Aug 3, 2012)
- Investors on record: 8

## About

ZEFR, Inc. is a US-based company specializing in digital advertising solutions that utilize patented artificial intelligence technology to enhance advertising effectiveness and ensure brand safety across various platforms.ZEFR, Inc. provides advanced digital advertising solutions, and was founded in 2009 in Los Angeles, US. The company has completed 11 deals since its inception, with the most recent deal occurring on April 23, 2021, when ZEFR raised USD 5.00 mn in a VENTURE DEBT round from investors including MK Capital and US Venture Partners. The company has been led by founders Richard Raddon and Zach James, both of whom have experience in the tech and advertising sectors.ZEFR specializes in advanced digital advertising solutions that leverage patented artificial intelligence technology designed specifically for navigating complex walled garden platforms. Their core offerings include Zefr Max, which enhances advertising effectiveness while ensuring brand safety, and Zefr AI for Misinformation, which addresses challenges related to content accuracy and brand alignment. Additionally, Zefr provides targeted services for platforms such as YouTube, along with self-service options for both DV360 and Google Ads, ensuring that advertisers can efficiently manage their campaigns and maintain brand suitability. Zefr’s solutions cater primarily to brands and advertisers seeking to optimize their marketing efforts in the digital space while upholding social responsibility values. The company operates across multiple geographical markets, focusing on regions with substantial digital advertising activities, including North America and Europe.Zefr's revenue model primarily revolves around subscription-based services and partnerships with brands and advertising agencies. Clients typically engage with Zefr by selecting specific services tailored to their advertising needs, such as Zefr Max or self-service options for digital advertising platforms, which are priced according to usage levels and service complexity. The transaction structure often involves B2B arrangements where brands pay for access to Zefr’s AI-driven tools and analytics, enhancing their advertising strategies and minimizing misalignment with unsuitable content. Revenue is generated as clients pay for these services on a recurring basis, reflecting ongoing engagement and reliance on Zefr's capabilities to maintain brand safety and optimize performance in their advertising campaigns. Specific pricing details for these services are determined based on the nature of the engagement and the scale of the campaigns managed by Zefr.In April 2021, ZEFR, Inc. raised USD 5.00 mn in a VENTURE DEBT round to support its growth strategy in the Asia-Pacific region. The company is focused on expanding its product offerings and is designing new solutions aimed at enhancing advertising management and brand safety. ZEFR plans to target new markets in Asia-Pacific, aiming for a strategic rollout by 2023, leveraging the recent funding to accelerate its growth and enhance its capabilities in those regions.

## Funding rounds

- Series C, Aug 3, 2012, $19M — US Venture Partners, MK Capital, Shasta Ventures, First Round Capital, Richmond Park Partners, Uncork Capital
- Series B, Jul 9, 2011, $7M — MK Capital, Shasta Ventures, First Round Capital, Richmond Park Partners, Uncork Capital
- Series A, Nov 9, 2010, $3M — Shasta Ventures, First Round Capital, Felicis Ventures, Uncork Capital, Stance, Inc.

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A, Series B, Series C
- First Round Capital (https://capitalatlas.ai/funds/first-round-capital) — Series A, Series B, Series C
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Series A, Series B, Series C
- Stance, Inc. — Series A
- MK Capital (https://capitalatlas.ai/funds/mk-capital) — Series B, Series C
- Richmond Park Partners — Series B, Series C
- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series C