# Zeelo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zeelo

- Industry: Software
- Headquarters: Quincy, US
- Website: www.zeelo.co
- Total disclosed funding: $28M
- Latest round: Series A (Aug 15, 2023)
- Investors on record: 5

## About

Based in the UK, Zeelo Limited specializes in innovative group transportation solutions, designed to optimize employee travel and enhance logistical efficiency for organizations.Zeelo Limited, founded in 2016, operates out of London, UK, providing tailored transportation services for group travel. The company's founders include Barney Williams, Daniel Giménez, and Sam Ryan, with Sam Ryan serving as the CEO. In June 2025, Zeelo Limited raised USD 23 million in series B funding led by new investor Blue Earth Capital, with participation from returning investors Direttissima Growth Partners and Peter Bauer's family office. Other unspecified investors also participated in the round. Zeelo specializes in group transportation services, primarily designed to facilitate efficient and reliable travel for employees and large groups. Their main offerings include a platform that connects organizations with bespoke transportation solutions, tailored to meet specific commuter needs. These services address common logistical challenges associated with employee travel, such as scheduling, route optimization, and cost-effectiveness. Zeelo's client base includes corporations and organizations requiring reliable transport solutions for their workforce, particularly in urban environments. The company operates in various geographical markets, providing services in the United Kingdom, the United States, and select European countries, catering to both public and private sector clients. In the most recent fiscal year of 2023, Zeelo reported a revenue of USD 42.02 mn, with an EBITDA of USD -11.91 mn. The company's revenue model is primarily based on business-to-business transactions, as organizations partner with Zeelo to arrange transportation for their employees. Transactions are structured around service agreements that may include fixed pricing for specific routes or subscription models offering ongoing transportation solutions. Each client may have tailored pricing plans based on the volume of users and frequency of service, emphasizing long-term client relationships. The company plans to use the June 2025 funding to accelerate its market position in the UK and Ireland, North America, and improve its routing software and AI transport platform.

## Funding rounds

- Series A, Aug 15, 2023, $14M — ETF Partners, InMotion Ventures, IREON Ventures, Direttissima Growth Partners
- Series A, May 26, 2021, $13M — ETF Partners, InMotion Ventures
- Series A, Jun 1, 2018 — Dynamo
- Seed, Nov 14, 2017, $1.3M — InMotion Ventures

## Investors

- InMotion Ventures (https://capitalatlas.ai/funds/inmotion-ventures) — Seed, Series A
- Dynamo — Series A
- ETF Partners (https://capitalatlas.ai/funds/etf-partners) — Series A
- IREON Ventures (https://capitalatlas.ai/funds/ireon-ventures) — Series A
- Direttissima Growth Partners (https://capitalatlas.ai/funds/direttissima-growth-partners) — Series A