# ZEBEDEE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zebedee

- Industry: Financial Services
- Headquarters: Hoboken, US
- Website: www.zbdpay.com
- Total disclosed funding: $45M
- Latest round: Series B (May 26, 2022)
- Investors on record: 12

## About

ZEBEDEE LLC, based in the US, specializes in gaming solutions that incorporate real-money rewards, allowing players to earn Bitcoin through their gaming experiences, thus enhancing engagement and retention.Founded in 2019 in Hoboken, US, ZEBEDEE LLC operates as a gaming technology firm that integrates real-money rewards into games. The company was established by Laura Winson, Simon Cowell, and Zoe Proctor, with Simon Cowell currently serving as CEO. ZEBEDEE has raised a total of USD 33.07 mn across five funding rounds, with the latest being a Series B round in May 2022, which secured USD 33 mn for the company.ZEBEDEE, LLC specializes in innovative gaming solutions that integrate real-money rewards through its flagship product, ZBD Rewards. This service allows players to earn real Bitcoin as they engage with games, significantly enhancing user engagement and retention. The company provides two primary integration methods for developers: a plug-and-play SDK and a customizable API, both designed to seamlessly incorporate Bitcoin rewards into gaming applications. The end use cases focus on improving player experience and increasing monetization potential, with data showing that rewarded games can monetize 2-3 times better than their non-rewarded counterparts. ZEBEDEE's solutions are utilized by game developers and studios across over 100 countries, targeting diverse audiences globally.ZEBEDEE generates revenue through its unique monetization model that leverages micro-transactions enabled by Bitcoin. The company engages with a client base consisting of independent developers and larger studios, providing them with the infrastructure to incorporate real-money rewards into their games. Transactions typically occur through partnerships where developers integrate the ZBD Rewards system, allowing for a share of the revenue generated from enhanced player engagement. Pricing structures are established based on the integration method selected—either the SDK or the API—where developers benefit from a comprehensive support system during implementation. The firm’s approach to monetization capitalizes on the growing demand for decentralized currency in gaming, positioning it strategically within the market.Following the Series B funding round in May 2022, ZEBEDEE plans to expand its product offerings, focusing on new gaming integrations and enhancements to the ZBD Rewards platform. The company is targeting expansion into key markets, including Europe and Asia, with specific plans to launch new products by the end of 2023. The recent funding will support these initiatives, enabling ZEBEDEE to enhance its technology infrastructure and broaden its market reach.

## Funding rounds

- Series B, May 26, 2022, $33M — The Raine Group, Initial Capital, Lakestar, Square Enix, Inc., Kingsway Capital
- Series A, Sep 7, 2021, $12M — Technology Venture Partners, Lakestar, Initial Capital, Fulgur Ventures, Collab+Currency Management, New Form, Cadenza Capital Management
- Seed, Oct 17, 2019 — Collaborative Fund, Lemniscap, Fulgur Ventures, Cadenza Capital Management

## Investors

- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Lemniscap — Seed
- Fulgur Ventures (https://capitalatlas.ai/funds/fulgur-ventures) — Seed, Series A
- Cadenza Capital Management (https://capitalatlas.ai/funds/cadenza-capital-management) — Seed, Series A
- Technology Venture Partners — Series A
- Lakestar (https://capitalatlas.ai/funds/lakestar) — Series A, Series B
- Initial Capital — Series A, Series B
- Collab+Currency Management (https://capitalatlas.ai/funds/collab-currency-management) — Series A
- New Form (https://capitalatlas.ai/funds/new-form) — Series A
- The Raine Group (https://capitalatlas.ai/funds/the-raine-group) — Series B
- Square Enix, Inc. — Series B
- Kingsway Capital (https://capitalatlas.ai/funds/kingsway-capital) — Series B