# Zartico

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/zartico

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.zartico.com
- Total disclosed funding: $20M
- Latest round: Series A (Aug 26, 2022)
- Investors on record: 2

## About

Founded in 2020 by Darren Dunn and Jay Kinghorn, and based in Utah, US, Zartico, Inc. fka Entrada Insights Corporation operates as a provider of destination operating system platform that uses big data and data analytics to help destination management organizations that promote locations as travel destinations. In September 2022, Zartico, Inc. raised USD 20 million in Series A funding led by Arthur Ventures, with participation from Peterson Partners. As of September 2022, the company is being led by Sarah Lehman as its CEO. Some of the firm’s partners include NC, Salt Lake, Lake Charles, Litah, Visit Florida, etc. 

Zartico provides statistics and visualisations to destination management organisations through their platform. The company employs Artificial Intelligence to track tourists' daily travel routes in order to predict activity, such as the number of visitors to a specific area, and to extract mentions of travel destinations from unstructured text, such as social media posts and web pages, in order to assist tourist businesses in developing new travel product lines and fine-tuning their marketing campaigns.

The company intends to use the September 2022 funding to grow its team and focus on product research and development.

## Funding rounds

- Series A, Aug 26, 2022, $20M — Peterson Partners, Arthur Ventures

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Series A
- Arthur Ventures (https://capitalatlas.ai/funds/arthur-ventures) — Series A